Market Research & Focus Groups

Whether you’re developing a new product, re-branding a current line, or looking to learn more about your current consumer, we can help. We’re a full-service facility.

New Product Development

Product research experience makes us different. With a background in upstream product development, Product Insights can assist you with new product development and research. Our agency was created to help serve the unique needs of the R&D community, where attention to detail is critical to project success.

Focus Group Facitilies

Our constantly updated focus group facility is located in a lovely suburban neighborhood in Longwood, Florida – just north of Orlando. The location was designed to put participants at ease with its family-friendly atmosphere.

Market Research, Focus Group Facilities, Recruiting & Product Development in Orlando, Florida

Product Insights is more than just a market research agency- we’re research experts. We do things differently here, and that’s different in a good way. We began in 1994 as a product development consultancy, and have grown since then to a full-service market research agency

Our Five Unique Touchpoints  

Our Expertise

30 years of product development experience has allowed us to create an artisan approach that we bring to each and every project.

Our Customized Approach

We custom design the appropriate research with flexible tools for your specific needs and objectives; we make it happen for both big and small projects.

Highly Engaged Panelists

We know how important each respondent is to your research. Our proprietary approaches keep panelists engaged, even through longitudinal and complex study designs


We have a beautiful facility in Central Florida that is adaptable for all different types of research needs.

Our Integrity

You only pay for those respondents who participate in your research. Other agencies charge for each person scheduled.

What We Do

Research & Development

Focus Group Facilities

Recruiting – Local & Nationwide

The Villages Market Research

Virtual Market Research

Mock Juries

What Makes Us Different

We recruit for your projects the way we recruit for ours.

Nothing is worse than trying to explain poor quality data to a client, due to poor recruiting by an agency.  Our personalized, attentive approach to recruiting ensures that our respondents truly want to be a part of the study- we don’t just fill chairs.

You only pay for what we deliver

We will never charge you for no-shows- unlike other agencies. Getting your target respondents to your research on time and ready to participate is our job.  To that end, our studies typically experience a 95%+ show rate.

We love complex studies

If you can dream it, we can do it. Segmentations? Easy.  Low incidence consumers? If they exist, we’ll find them.

We are problem-solving pros

Let’s face it – problems happen, especially with unique or complex research designs.  We’re pretty good at anticipating potential problems before they happen. But if they do happen, rest assured that we have the skills to solve them.

Engagement - We can keep your panel engaged in your projects

We can keep your panel engaged in your project, even if they last for months. We all know how difficult that can be.  And much of the data collected is most reliant on that final questionnaire or blog. Our proprietary methods keep your panel engaged, and we can prove it! Reviewing our home use test studies or blog studies in the past 3 years shows that 93+% complete the project they started!! Many would call that “unheard of”.

Custom Research & Development Techniques 

Where Are You Now?

  • Who are your consumers?
  • How are they using your product?
  • What are “unmet needs”?
  • Why are they using it?
  • What do you have to work with?
  • What’s your competition like?

Where Would You Like To Grow?

  • What would a meaningful improvement look like for your consumers?
  • How can your product or offerings grow to include new consumer segments?
  • Do you have what you need, or what development needs to happen to provide meaningful benefits?

Focused Product Development = Building Business

  • Just because something is “new” doesn’t necessarily mean that it is better. 
  • Focus development efforts on the ones that matter to consumers leading to business building ideas. 
  • Create a plan to “new news”

Getting the RIGHT product input from the RIGHT consumers

Consider us an extension of your team or the product development experts you need. Product Insights has grown to be an outstanding product development consultancy that offers a WIDE range of services and techniques to maximize research outcomes.

About Us

What Our Clients Say About Us

The Product Insights team headed up by Sandy Clear has been instrumental in the development of new product programs at Midwest Glove & Gear. Midwest serves chains in most sectors of the retail environment. Sandy and her team first and foremost take the concepts we present into consumer panels and we learn the pros and cons of every product idea. Once we achieve the desired consumer product recommendations,  Product Insights helps us formulate the development and introduction of the new product program(s). 

The systematic guidelines Products Insights provides from consumer research, to manufacturing and engineering process and the direction they outline on the development of the product are invaluable. Sandy and her team also make sure we have more new products in the pipeline to keep the new product cycle moving forward. ” 


“Product Insights is one of the top focus group facilities. The personnel pay attention to your every
need as professionally as anyone I have seen. I have been particularly impressed with the recruiting.
I would recommend this facility without reservation.”


“Our team and executive leadership have been incredibly impressed with the quality of work
guidance. The insights gathered during our multiple taste testings and in-home tests helped our
team make critical product development, marketing and overall strategy decisions. I highly


“My experience was exceptional. I felt that all project objectives were met and exceeded my
expectations. The summaries were very thorough and well-written. I felt a true sense of partnership
and PI went above and beyond to meet my project needs.”


The Product Insights Promise


Actionable research design? Check!


Access to and experience with the latest market research techniques and tools? Check!


On-target recruiting? Check!


Even if it’s really hard? Check!


Panelist engagement throughout the study? Check!


A place to conduct the research with the latest technology? Check!


Skilled staff to make sure that the research goes as planned? Check!


Actionable and useful data as a result? Check!

You can trust us with your research and know that you are not alone in the process – we are with you each step of the way to ensure your success.