Market Research, Focus Group Facilities, Recruiting & Product Development in Orlando, Florida
Product Insights is more than just a market research agency- we’re research experts. We do things differently here, and that’s different in a good way. We began in 1994 as a product development consultancy, and have grown since then to a full-service market research agency
Our Five Unique Touchpoints
30 years of product development experience has allowed us to create an artisan approach that we bring to each and every project.
Our Customized Approach
We custom design the appropriate research with flexible tools for your specific needs and objectives; we make it happen for both big and small projects.
Highly Engaged Panelists
We know how important each respondent is to your research. Our proprietary approaches keep panelists engaged, even through longitudinal and complex study designs
We have a beautiful facility in Central Florida that is adaptable for all different types of research needs.
You only pay for those respondents who participate in your research. Other agencies charge for each person scheduled.
What We Do
Research & Development
Focus Group Facilities
Recruiting – Local & Nationwide
The Villages Market Research
Virtual Market Research
What Makes Us Different
We recruit for your projects the way we recruit for ours.
Nothing is worse than trying to explain poor quality data to a client, due to poor recruiting by an agency. Our personalized, attentive approach to recruiting ensures that our respondents truly want to be a part of the study- we don’t just fill chairs.
You only pay for what we deliver
We will never charge you for no-shows- unlike other agencies. Getting your target respondents to your research on time and ready to participate is our job. To that end, our studies typically experience a 95%+ show rate.
We love complex studies
If you can dream it, we can do it. Segmentations? Easy. Low incidence consumers? If they exist, we’ll find them.
We are problem-solving pros
Let’s face it – problems happen, especially with unique or complex research designs. We’re pretty good at anticipating potential problems before they happen. But if they do happen, rest assured that we have the skills to solve them.
Engagement - We can keep your panel engaged in your projects
We can keep your panel engaged in your project, even if they last for months. We all know how difficult that can be. And much of the data collected is most reliant on that final questionnaire or blog. Our proprietary methods keep your panel engaged, and we can prove it! Reviewing our home use test studies or blog studies in the past 3 years shows that 93+% complete the project they started!! Many would call that “unheard of”.
Custom Research & Development Techniques
Where Are You Now?
- Who are your consumers?
- How are they using your product?
- What are “unmet needs”?
- Why are they using it?
- What do you have to work with?
- What’s your competition like?
Where Would You Like To Grow?
- What would a meaningful improvement look like for your consumers?
- How can your product or offerings grow to include new consumer segments?
- Do you have what you need, or what development needs to happen to provide meaningful benefits?
Focused Product Development = Building Business
- Just because something is “new” doesn’t necessarily mean that it is better.
- Focus development efforts on the ones that matter to consumers leading to business building ideas.
- Create a plan to “new news”