Product Insights is more than just a market research agency- we’re research experts. We do things differently here, and that’s different in a good way. We began in 1994 as a product development consultancy, and have grown since then to a full-service market research agency.
What Makes Us Different
- We recruit for your projects the way we recruit for ours. Nothing is worse than trying to explain poor quality data to a client, due to poor recruiting by an agency. We know that feeling. Our personalized, attentive approach to recruiting ensures that our respondents truly want to be a part of the study- we don’t just fill chairs.
- On a similar note, you only pay for what we deliver. We will never charge you for no-shows- unlike other agencies. Getting your target respondents to your research on time and ready to participate is our job. We have maintained an overall show rate of 95%+, because we care.
- We love complex studies. If you can dream it, we can do it. Segmentations? Easy. Low incidence consumers? If they exist, we’ll find them.
- We are problem-solving pros. Let’s face it – problems happen, especially with unique or complex research designs. We’re pretty good at anticipating potential problems before they happen. But if they do happen, rest assured that we have the skills to solve them.
Sandra Clear, owner and President of Product Insights, has over 20 years experience in product development and consumer research. She began her career at the Procter & Gamble Company in 1986, and is experienced in all facets of consumer research methods. A degree in Chemical Engineering from the University of Florida and her unique abilities have enabled her to design several proprietary products both as an employee of Procter & Gamble and as an independent developer. She is currently listed as an inventor on more than 20 patents in the United States.
Ms. Clear began Collaborative Product Development, a successful development consultancy in 1994. In 1999, she added the services of a market research company. With the move to a full-service focus group facility in 2002, the company name was changed to Product Insights, Inc.
Today Product Insights has grown to be the type of consultancy and working facility that offers a wide range of services and techniques to maximize research outcomes. Sandra Clear and her highly skilled organization have developed top quality interviewing skills, having conducted thousands of consumer interactions. Our client list keeps growing, and ranges from Fortune 500 Companies to small businesses.