Ethnographic Market Research

Ethnographic research allows consumers to use products in their comfortable surroundings, unlike traditional market research, where consumers talk about or try products in a controlled environment. Researchers observe the customers while they use the products in their...

How to Run Market Research

You may make all the decisions about your business, but the consumers have the power to make you fail or succeed. You need to establish their likely response before taking actions that can disrupt the market and possibly your sales. Why market research matters Market...

Focus Group Services – Why and How to Get It Right 

Focus group services allow you to determine the kind of reception your products will receive from prospective customers. The process involves a small group of people who represent a larger target audience. The research technique remains effective in modern trends,...