by admin | Oct 10, 2022 | Focus Groups, Market Research, Virtual Market Research
Focus groups are one of the most popular and effective marketing research methods. They are effective in gathering in-depth insights and qualitative data. They help researchers collect information on anything, including products, services, perceptions, and beliefs, to...
by admin | Oct 2, 2022 | ethnographies, Market Research
Ethnographic research allows consumers to use products in their comfortable surroundings, unlike traditional market research, where consumers talk about or try products in a controlled environment. Researchers observe the customers while they use the products in their...
by admin | Sep 15, 2022 | Market Research, Product Innovation
The concept of product innovation has become so universal that sometimes it loses its meaning and why it matters. However, it remains a critical part of every business success – the only way to ensure you get and maintain a strong position in your market niche....
by admin | Sep 9, 2022 | Market Research
You may make all the decisions about your business, but the consumers have the power to make you fail or succeed. You need to establish their likely response before taking actions that can disrupt the market and possibly your sales. Why market research matters Market...
by admin | Sep 2, 2022 | Focus Groups
Focus group services allow you to determine the kind of reception your products will receive from prospective customers. The process involves a small group of people who represent a larger target audience. The research technique remains effective in modern trends,...
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