Become A Panelist Florida

Market research panelists play a fundamental role in every business. By providing feedback and participating in surveys, focus groups, and in-depth studies, you provide information that helps manufacturers and producers identify strengths and weaknesses in specific areas. That leads to the improvement of products and services.

We provide the most inclusive and advanced platform for panelists in Florida and nationally. Our recruitment process is seamless, and we ensure you get paid after completing every market research process. Once you meet our criteria, you can participate in every round of the research using various tools such as surveys, in-home use tests, mobile ethnographies, focus groups, and field research.

Signing up as a panelist with us means working with us continuously. Some research can last years, especially longitudinal ones or prospective studies. That means we will contact you whenever the need arises, and you get compensation after completing your part. Remember, your contribution will be essential in improving products and services in a crowded marketplace.

Panelist categories

Business-to-business – The panel comprises business owners, advisors, and decision-makers participating in business-related surveys about specific demographics, segmentation, or industry types.

Business-to-consumer – Customers who use end-products or services are in the B2C category. You give feedback according to your experience.

Why join our database

We know how to keep panelists engaged

Longitudinal research can be complex, making it easier for panelists to lose focus quickly. We understand how that can impact the research outcome, which is why we use various methods to keep you engaged throughout the process. Our experts know how to handle each research design to ensure we get the most reliable feedback from our panelists to help us to deliver quality results to the clients.

We are experts in the product and market research industry

We have been in the business for more than three decades, during which time we modify our approaches for every project.

We personalize our approaches

We do have a generic method for all projects we handle. We customize the techniques to make them more suitable and give our panelists an easy time. We make the research process seamless for you.

We follow strict policies

Our agency has implemented several policies that keep us in line and ensure we work well with our panelists. One is integrity – you get paid after completing a project as per our initial agreement. We do not withhold your compensation or change the terms of our agreement.

Our facilities are modern and well-equipped

We have a modern facility that our research teams, including panelists, use for various projects. We guarantee your comfort.

Before you become part of our panel, we must confirm that you meet our criteria. That means you might undergo a vetting process to enable us to match you with the appropriate projects we get. We recruit nationally, so feel free to fill in your information even if you are not from the locality. Contact us if you are interested in joining a mock jury, participating in focus groups, field studies, home-use tests, or surveys.

What Our Clients Say About Us

“Product Insights is one of the top focus group facilities. The personnel pay attention to your every
need as professionally as anyone I have seen. I have been particularly impressed with the recruiting.
I would recommend this facility without reservation.”


“Our team and executive leadership have been incredibly impressed with the quality of work
guidance. The insights gathered during our multiple taste testings and in-home tests helped our
team make critical product development, marketing and overall strategy decisions. I highly


“My experience was exceptional. I felt that all project objectives were met and exceeded my
expectations. The summaries were very thorough and well-written. I felt a true sense of partnership
and PI went above and beyond to meet my project needs.”