A consumer panel is a representative group of people chosen by a company or organization to provide them with insights for market or consumer research. The research panelists can participate in numerous research projects that are sponsored by a research organization. The consumer panel can also provide feedback on various topics in a market research spectrum. The best thing is the panelists get paid to respond. But why should you sign up to become a panelist?
You will earn money
With the current economic times, you cannot afford to ignore any opportunity to make money. If you have been looking for a new way to make money, becoming a panelist could be a great opportunity. When you participate in a survey, you will be compensated. Product & market research companies know that when they pay for consumer feedback, they are more likely to receive a response quicker than when using other survey methods. Being able to make money is not the only reason you should become a panelist in product and market research. There are other reasons.
You will impact the world
Have you ever looked at a product and thought it could be better if the manufacturer did ABCD? If you have, becoming a panelist offers you the opportunity to be heard in product development. When you are in a consumer panel, you get the chance to share your insights with the companies and organizations that are developing products. The best thing is companies that order surveys do use the feedback they get. You might see your recommendation on a new product. You get the chance to impact the world by sharing your opinions on how a product can be made better.
You will be on top of the trends
As a consumer panelist, you will not just receive existing products to test. More often than not, you will be given products and services that are under development. At times these products will be from your favorite brand. As a result, you will be among the first people in the world to learn about a new product or trend. Better yet, you may be allowed to keep some of the products you test. This means you will be among the first people worldwide to own them.
You do it anytime and from anywhere
Apart from a few surveys that have to be done on-site, most reviews are usually done from anywhere. When there is a product that needs to be tested, you will be contacted, and if you are available, the product will be mailed to you. You can then test the product during your free time and send your feedback. Becoming a panelist never has to get in the way of your normal life.
There is so much fun to be had as a consumer panelist. All you need to do is signup with a product & market research firm that offers lots of jobs. Product Insights, Inc. is one of the most sought-after product and market research firms in the United States.