Product Insights

How to Run Market Research

You may make all the decisions about your business, but the consumers have the power to make you fail or succeed. You need to establish their likely response before taking actions that can disrupt the market and possibly your sales. Why market research matters Market...

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Consumer Feedback

Many businesses understand the importance of market research, but not how consumer feedback impacts the success of enterprises. Customer responses provide insightful information that opens new opportunities and markets. The consumers’ opinion is more reliable because...

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What are Ethnographies? Simply put, ethnography is the study of people in their own environment using various methods like face-to-face interviewing and participant observation. This qualitative research method was popularized by anthropologists but is today used in a...

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Market Research at The Villages

The success of market research depends on the expertise of the researchers, the study environment, and the participants. You need the best respondents within your location to ascertain whether your products and services can launch successfully. If you are conducting...

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