Blog
Productinsights5 Essential Requirements of a Focus Group Facility
5 Essential Requirements of a Focus Group Facility Your market research project may need you to hold focus groups with your respondents. You need a facility that addresses your specific needs. Importantly, don’t leave it until the last minute. You will find many focus...
3 Things to Consider When You Choose a Market Research Company
3 Things to Consider When You Choose a Market Research Company How much do you know about know market research? Are you swimming in uncharted territory? You‘re apprehensive and don’t know where to start. Here are three important questions you need to consider: Cost...
Market Research Studies
Market Research Studies Market research studies are a system of objective data collection and analysis. It involves analyzing data about your target market, environment, and competition to increase your understanding of them. Market research studies help businesses,...
Market Research Solutions
Market Research Solutions Most people dismiss the importance of market research. When you plan to start a business or launch a new product in the market, research might be the last thing on your mind. Most people would rather start selling products and services right...
What are Market Research Groups?
A research group or focus group is simply a group of deliberately chosen individuals who participate in facilitated discussions to acquire relevant information about consumer perceptions regarding a specific area or topic of interest. Market research groups are...
Market Research Facilities: Here’s what you should know
Significant changes in the business world happen all the time. Market research can help you implement better solutions and take advantage of such changes. It involves determining the viability of a new product or service through intensive research conducted directly...
Features of Great Focus Group Facilities
A focus group is a marketing research technique that involves the recruitment of individuals that participate in a planned discussion. The objective of the discussion is to better understand consumer opinions in a controlled environment. There are several steps that...
What is Focus Group Research?
Focus group research is one of the most popular and effective market research methods available. It is used to gather qualitative data as well as in-depth insights. Focus groups can be used to help collect information on anything from customers’ reaction to a new...
Video Concepts are Better than Image Concepts – True or False? (Part 1)
These days, there are more and more options when it comes to presenting and evaluating concepts and ideas in consumer research. A common practice is evaluating an idea or concept in an internet survey. But how should the idea be presented to consumers? And with...
Standardization: The Good and the Bad
Standardization. In theory, it’s a good idea as it relates to consumer research. It certainly helps with efficiency (we’ll talk about that one another time ?). Researchers are happy when they can compare the results of several studies because things are done the...