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Product InsightsMarket Research Group – The Purpose It Serves
Market Research Group – The Purposes It Serves Starting and running a thriving business is never an easy venture. However, it is possible when you understand consumer preferences in your industry. Knowing what the clients want and figuring out a way to provide the...
Market Research Facility – Features to Lookout for
Market Research Facility – Features to Lookout for Different types of market research methods exist for various businesses and preferences. They include primary, secondary, quantitative, and qualitative research processes. For those dealing with qualitative research,...
Top 5 Benefits of Virtual Market Research
In the last year and a half, Covid-19 has wreaked havoc over the entire world. Professional services scrambled to replace the “traditional” marketing approaches such as in-person interaction and referrals. Online presence is essential for market research because...
Product Insights chosen as a finalist for Quirks Panel Company of the Year Award!
The Marketing Research and Insight Excellence Awards, powered by Quirk’s Media, recognize the researchers, suppliers and products and services that are adding value and impact to marketing research. Finalists are selected by a panel of judges made up of a combination...
3 Reasons Market Research Should Be in Your Budget
You religiously prepare budgets every year with your business objectives, goals, and challenges in mind. Of course, every business has the fundamental aim to increase its profits. So, how do you select the best tools to guide your firm towards expansion and gaining...
Product Insights – Get Input You Can Trust from The Right Consumers
Every organization needs to invest in product research at some point in time. Whether you’re planning on launching new products or expanding to a new market, it is important to take time to understand the needs of your customers and tailor your product or service to...
Consumer Research Studies
Are you developing a new product? Are you looking for ways to improve your existing product line? At Product Insights, we can help you learn more about your customers by conducting consumer research studies. We are a full-service research facility that has invested...
5 Essential Requirements of a Focus Group Facility
5 Essential Requirements of a Focus Group Facility Your market research project may need you to hold focus groups with your respondents. You need a facility that addresses your specific needs. Importantly, don’t leave it until the last minute. You will find many focus...
3 Things to Consider When You Choose a Market Research Company
3 Things to Consider When You Choose a Market Research Company How much do you know about know market research? Are you swimming in uncharted territory? You‘re apprehensive and don’t know where to start. Here are three important questions you need to consider: Cost...
Market Research Studies
Market Research Studies Market research studies are a system of objective data collection and analysis. It involves analyzing data about your target market, environment, and competition to increase your understanding of them. Market research studies help businesses,...