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Product InsightsProduct Innovation in Market Research and How to Get It Right
The concept of product innovation has become so universal that sometimes it loses its meaning and why it matters. However, it remains a critical part of every business success – the only way to ensure you get and maintain a strong position in your market niche....
How to Run Market Research
You may make all the decisions about your business, but the consumers have the power to make you fail or succeed. You need to establish their likely response before taking actions that can disrupt the market and possibly your sales. Why market research matters Market...
Focus Group Services – Why and How to Get It Right
Focus group services allow you to determine the kind of reception your products will receive from prospective customers. The process involves a small group of people who represent a larger target audience. The research technique remains effective in modern trends,...
Try Products Before Anyone Else
Before they launch a product, most leading brands often seek feedback on their new products. The objective is to know what consumers think about a product before they spend more money getting it to the market. With consumer feedback, the brands are able to know how...
Become A Panelist
A consumer panel is a representative group of people chosen by a company or organization to provide them with insights for market or consumer research. The research panelists can participate in numerous research projects that are sponsored by a research organization. ...
Get Paid to Share Opinions
The reason paid product testing exists is that brands want to understand what consumers think about their latest products before they send them to the stores. Brands use consumer feedback to improve their products and gauge how successful their product will be once...
Consumer Feedback
Many businesses understand the importance of market research, but not how consumer feedback impacts the success of enterprises. Customer responses provide insightful information that opens new opportunities and markets. The consumers’ opinion is more reliable because...
Ethnographies
What are Ethnographies? Simply put, ethnography is the study of people in their own environment using various methods like face-to-face interviewing and participant observation. This qualitative research method was popularized by anthropologists but is today used in a...
Market Research at The Villages
The success of market research depends on the expertise of the researchers, the study environment, and the participants. You need the best respondents within your location to ascertain whether your products and services can launch successfully. If you are conducting...
5 Things you should know about Home use Testing
Home use testing is nothing new in the product research realm. However, it’s now coming into an era with advanced algorithms, endless testing possibilities, and quick turnarounds. Here are home-use testing facts that will make you understand this concept from an...