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Product InsightsBecome A Panelist
A consumer panel is a representative group of people chosen by a company or organization to provide them with insights for market or consumer research. The research panelists can participate in numerous research projects that are sponsored by a research organization. ...
Get Paid to Share Opinions
The reason paid product testing exists is that brands want to understand what consumers think about their latest products before they send them to the stores. Brands use consumer feedback to improve their products and gauge how successful their product will be once...
Consumer Feedback
Many businesses understand the importance of market research, but not how consumer feedback impacts the success of enterprises. Customer responses provide insightful information that opens new opportunities and markets. The consumers’ opinion is more reliable because...
Ethnographies
What are Ethnographies? Simply put, ethnography is the study of people in their own environment using various methods like face-to-face interviewing and participant observation. This qualitative research method was popularized by anthropologists but is today used in a...
Market Research at The Villages
The success of market research depends on the expertise of the researchers, the study environment, and the participants. You need the best respondents within your location to ascertain whether your products and services can launch successfully. If you are conducting...
5 Things you should know about Home use Testing
Home use testing is nothing new in the product research realm. However, it’s now coming into an era with advanced algorithms, endless testing possibilities, and quick turnarounds. Here are home-use testing facts that will make you understand this concept from an...
What are the Benefits of Central Location Tests in Market Research?
Central location tests are often done in a controlled environment instead of the participant's home. This approach facilitates testing a physical product in a face-to-face setting and gives you (the researcher) more control over the product testing process. Being in...
Consumer Research Agency
The success of every product hinges on its reception by consumers, determining their willingness to spend money on that product. That is why consumer research is critical before every launch and the reason you need a reputable consumer research agency backing you up....
Research Development Company
Whatever industry you are in, you will benefit greatly from research and development. Research and development, commonly abbreviated as R&D, is a process through which companies and organizations create new, innovative products. R&D is also important for...
Consumer Research
Consumer research is a critical component of market research that involves defining customers by their preferences, motivation, and buying behavior. It helps businesses and organizations understand customer psychology to enable them to create detailed purchasing...