When designing and conducting market research among consumers, teams have many study design options available to them. But have you ever considered the environment you are holding your conversations in? The setup of the room sets the tone for the conversations that occur within and lets participants know what to expect and how to act during the group.
Many traditional focus groups are set up in a conference style set-up. Ten to twelve chairs surround a table, with the moderator seated at the front. Smaller, mini-focus groups are often just a condensed version of this. We conduct that type of research here at Product Insights all the time. However, we also look for and offer many other options for our clients and research partners. We can set the stage for the type of feeling a researcher wants the room to evoke. We can design our focus group rooms to be a more comfortable “living room” type set up, with comfy chairs, ottomans, mood lighting. Want a spa-like setting? 
We can employ aromatherapy, introduce soft textiles such as blankets draped over chairs, and utilize candles to create a stress-free mood. Prefer a room that is more fun and energetic? The use of bright colors and exciting stimuli (think crayons, Play-Doh, Slinkys, beach balls, fun music) can set the stage for great creative ideation sessions. Studying a product designed for kids? Bean bags are a must!
At Product Insights, we work with you to make sure that you not only have the right consumers in your projects, but also that your research room design will help everyone to feel comfortable, welcomed, relaxed and excited to participate. Whatever your need – we can help you design the perfect room to create the consumer experience you desire! Contact us today to get started on your next project!
We recruit for your projects the way we recruit for ours. Nothing is worse than trying to explain poor quality data to a client, due to poor recruiting by an agency. We know that feeling. Our personalized, attentive approach to recruiting ensures that our respondents truly want to be a part of the study- we don’t just fill chairs.
Sandra Clear, owner and President of Product Insights, has over 20 years experience in product development and consumer research. She began her career at the Procter & Gamble Company in 1986, and is experienced in all facets of consumer research methods. A degree in Chemical Engineering from the University of Florida and her unique abilities have enabled her to design several proprietary products both as an employee of Procter & Gamble and as an independent developer. She is currently listed as an inventor on more than 20 patents in the United States.
Today Product Insights has grown to be the type of consultancy and working facility that offers a wide range of services and techniques to maximize research outcomes. Sandra Clear and her highly skilled organization have developed top quality interviewing skills, having conducted thousands of consumer interactions. Our client list keeps growing, and ranges from Fortune 500 Companies to small businesses.