Consumer Feedback

Many businesses understand the importance of market research, but not how consumer feedback impacts the success of enterprises. Customer responses provide insightful information that opens new opportunities and markets. The consumers’ opinion is more reliable because...

Ethnographies

What are Ethnographies? Simply put, ethnography is the study of people in their own environment using various methods like face-to-face interviewing and participant observation. This qualitative research method was popularized by anthropologists but is today used in a...

Consumer Research

Consumer research is a critical component of market research that involves defining customers by their preferences, motivation, and buying behavior. It helps businesses and organizations understand customer psychology to enable them to create detailed purchasing...