by admin | Aug 17, 2022 | Consumer Research, Market Research, Product Testing
Before they launch a product, most leading brands often seek feedback on their new products. The objective is to know what consumers think about a product before they spend more money getting it to the market. With consumer feedback, the brands are able to know how...
by admin | Aug 10, 2022 | Consumer Research, Market Research, Market Research Surveys, Panelist
A consumer panel is a representative group of people chosen by a company or organization to provide them with insights for market or consumer research. The research panelists can participate in numerous research projects that are sponsored by a research organization. ...
by admin | Jul 18, 2022 | Consumer feedback, Consumer Research
Many businesses understand the importance of market research, but not how consumer feedback impacts the success of enterprises. Customer responses provide insightful information that opens new opportunities and markets. The consumers’ opinion is more reliable because...
by admin | Jul 11, 2022 | Consumer Research, ethnographies, Market Research
What are Ethnographies? Simply put, ethnography is the study of people in their own environment using various methods like face-to-face interviewing and participant observation. This qualitative research method was popularized by anthropologists but is today used in a...
by admin | May 11, 2022 | Consumer Research, Market Research
Consumer research is a critical component of market research that involves defining customers by their preferences, motivation, and buying behavior. It helps businesses and organizations understand customer psychology to enable them to create detailed purchasing...
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