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Ethnographic Market Research

by | Oct 2, 2022 | ethnographies, Market Research

Ethnographic research allows consumers to use products in their comfortable surroundings, unlike traditional market research, where consumers talk about or try products in a controlled environment. Researchers observe the customers while they use the products in their...

Ethnographies

by | Jul 11, 2022 | Consumer Research, ethnographies, Market Research

What are Ethnographies? Simply put, ethnography is the study of people in their own environment using various methods like face-to-face interviewing and participant observation. This qualitative research method was popularized by anthropologists but is today used in a...