Features of Great Focus Group Facilities

A focus group is a marketing research technique that involves the recruitment of individuals that participate in a planned discussion. The objective of the discussion is to better understand consumer opinions in a controlled environment. There are several steps that...

What is Focus Group Research?

Focus group research is one of the most popular and effective market research methods available. It is used to gather qualitative data as well as in-depth insights. Focus groups can be used to help collect information on anything from customers’ reaction to a new...