by admin | Jul 15, 2021 | Facilities, Focus Groups
5 Essential Requirements of a Focus Group Facility Your market research project may need you to hold focus groups with your respondents. You need a facility that addresses your specific needs. Importantly, don’t leave it until the last minute. You will find many focus...
by admin | Apr 12, 2021 | Focus Groups
A focus group is a marketing research technique that involves the recruitment of individuals that participate in a planned discussion. The objective of the discussion is to better understand consumer opinions in a controlled environment. There are several steps that...
by admin | Apr 2, 2021 | Focus Groups
Focus group research is one of the most popular and effective market research methods available. It is used to gather qualitative data as well as in-depth insights. Focus groups can be used to help collect information on anything from customers’ reaction to a new...
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