Consumer Research

Consumer research is a critical component of market research that involves defining customers by their preferences, motivation, and buying behavior. It helps businesses and organizations understand customer psychology to enable them to create detailed purchasing...

What Are Mock Juries?

A mock jury is a discussion-group type of research that is commonly used by lawyers to evaluate the potential reactions of “jurors” to arguments and evidence before a case goes to trial. The jurors should be a representative of the type of jurors likely to be picked...

Virtual Market Research 

Virtual reality is a beneficial and concrete alternative to the conventional market research methodology. It allows the simulation of a real-life environment for research, meaning it plays a significant role in modern research outcomes. The main advantage of virtual...