by admin | Sep 15, 2022 | Market Research, Product Innovation
The concept of product innovation has become so universal that sometimes it loses its meaning and why it matters. However, it remains a critical part of every business success – the only way to ensure you get and maintain a strong position in your market niche....
by admin | Sep 9, 2022 | Market Research
You may make all the decisions about your business, but the consumers have the power to make you fail or succeed. You need to establish their likely response before taking actions that can disrupt the market and possibly your sales. Why market research matters Market...
by admin | Aug 17, 2022 | Consumer Research, Market Research, Product Testing
Before they launch a product, most leading brands often seek feedback on their new products. The objective is to know what consumers think about a product before they spend more money getting it to the market. With consumer feedback, the brands are able to know how...
by admin | Aug 10, 2022 | Consumer Research, Market Research, Market Research Surveys, Panelist
A consumer panel is a representative group of people chosen by a company or organization to provide them with insights for market or consumer research. The research panelists can participate in numerous research projects that are sponsored by a research organization. ...
by admin | Jul 11, 2022 | Consumer Research, ethnographies, Market Research
What are Ethnographies? Simply put, ethnography is the study of people in their own environment using various methods like face-to-face interviewing and participant observation. This qualitative research method was popularized by anthropologists but is today used in a...
by admin | Jul 2, 2022 | Market Research
The success of market research depends on the expertise of the researchers, the study environment, and the participants. You need the best respondents within your location to ascertain whether your products and services can launch successfully. If you are conducting...
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