Ethnographic Market Research

Ethnographic research allows consumers to use products in their comfortable surroundings, unlike traditional market research, where consumers talk about or try products in a controlled environment. Researchers observe the customers while they use the products in their...

How to Run Market Research

You may make all the decisions about your business, but the consumers have the power to make you fail or succeed. You need to establish their likely response before taking actions that can disrupt the market and possibly your sales. Why market research matters Market...

Ethnographies

What are Ethnographies? Simply put, ethnography is the study of people in their own environment using various methods like face-to-face interviewing and participant observation. This qualitative research method was popularized by anthropologists but is today used in a...