Standardization: The Good and the Bad

Standardization. In theory, it’s a good idea as it relates to consumer research.  It certainly helps with efficiency (we’ll talk about that one another time ?).  Researchers are happy when they can compare the results of several studies because things are done the...

Defining Your “Who”

Many clients come to us with a rough understanding of who their target consumer is. Oftentimes, we are tasked with finding respondents who meet set criteria, such as earning within a certain range of income, having obtained a level of education, etc. For companies who...

The Goldilocks Principle:

Many of us are familiar with the story of Goldilocks and the three bears. According to literary reviews, this children’s story makes extensive use of the rule of three, featuring three chairs, three bowls of porridge, three beds, and the three title characters who...

It’s Different When It’s Live

Product Insights is known for seeking out and embracing the latest technologies, and we are proud to offer High Definition video recording and live streaming to our clients. Live streaming is more popular than ever – and with good reason! Our cameras can capture your...