by admin | Sep 9, 2021 | Awards, Product Insights
The Marketing Research and Insight Excellence Awards, powered by Quirk’s Media, recognize the researchers, suppliers and products and services that are adding value and impact to marketing research. Finalists are selected by a panel of judges made up of a combination...
by admin | Aug 23, 2021 | Market Research, Product Insights
Every organization needs to invest in product research at some point in time. Whether you’re planning on launching new products or expanding to a new market, it is important to take time to understand the needs of your customers and tailor your product or service to...
by admin | Jun 15, 2017 | Product Insights
Standardization. In theory, it’s a good idea as it relates to consumer research. It certainly helps with efficiency (we’ll talk about that one another time ?). Researchers are happy when they can compare the results of several studies because things are done the...
by admin | Dec 21, 2016 | Product Insights
Many clients come to us with a rough understanding of who their target consumer is. Oftentimes, we are tasked with finding respondents who meet set criteria, such as earning within a certain range of income, having obtained a level of education, etc. For companies who...
by admin | Dec 13, 2016 | Product Insights
Many of us are familiar with the story of Goldilocks and the three bears. According to literary reviews, this children’s story makes extensive use of the rule of three, featuring three chairs, three bowls of porridge, three beds, and the three title characters who...
by admin | Dec 10, 2016 | Product Insights
Product Insights is known for seeking out and embracing the latest technologies, and we are proud to offer High Definition video recording and live streaming to our clients. Live streaming is more popular than ever – and with good reason! Our cameras can capture your...
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