by admin | Jan 12, 2022 | Product Insights, Product Research
Do you have a genius idea for a new product? If you do, the first thing you must do is perform market research before proceeding with product development. More often than not, after getting an idea for a product, most companies hurry and act fast to be the first in...
by admin | Jan 2, 2022 | Product Insights, Research Solutions
Creating unique products that help you stand out from the crowd can be hard. This is more so when you consider that there is continuously increasing competition in the market. The ever-changing market dynamics further make it more challenging to develop and launch...
by admin | Sep 9, 2021 | Awards, Product Insights
The Marketing Research and Insight Excellence Awards, powered by Quirk’s Media, recognize the researchers, suppliers and products and services that are adding value and impact to marketing research. Finalists are selected by a panel of judges made up of a combination...
by admin | Aug 23, 2021 | Market Research, Product Insights
Every organization needs to invest in product research at some point in time. Whether you’re planning on launching new products or expanding to a new market, it is important to take time to understand the needs of your customers and tailor your product or service to...
by admin | Jun 15, 2017 | Product Insights
Standardization. In theory, it’s a good idea as it relates to consumer research. It certainly helps with efficiency (we’ll talk about that one another time ?). Researchers are happy when they can compare the results of several studies because things are done the...
by admin | Dec 21, 2016 | Product Insights
Many clients come to us with a rough understanding of who their target consumer is. Oftentimes, we are tasked with finding respondents who meet set criteria, such as earning within a certain range of income, having obtained a level of education, etc. For companies who...
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