The Goldilocks Principle:

Many of us are familiar with the story of Goldilocks and the three bears. According to literary reviews, this children’s story makes extensive use of the rule of three, featuring three chairs, three bowls of porridge, three beds, and the three title characters who...

It’s Different When It’s Live

Product Insights is known for seeking out and embracing the latest technologies, and we are proud to offer High Definition video recording and live streaming to our clients. Live streaming is more popular than ever – and with good reason! Our cameras can capture your...

The Benefits of Attending Trade Shows

Product Insights recently attended the Southern Women’s Show at the Orlando Convention Center! Click the images to view them full-size! Why do we attend trade shows such as these? At Product Insights, we seek out and partner with premier organizations to ensure that...

Cost Per Recruit – What Does It Mean to You?

When receiving proposals from agencies, clients are used to seeing the phrase “Cost Per Recruit” or CPR. But what does that really mean? When bidding a project, an agency looks at the total number of respondents you will need to fill your study (home use test, focus...

Offering Market Research Services and More!

Whether you’re developing a new product, re-branding a current line, or looking to learn more about your current consumer, we can help. We’re a full-service facility with a background as a product development consultancy- meaning we’ve seen every facet of the market...

Your Orlando Research Agency

We’ll find your target consumer, right here in sunny Orlando, Florida. And when you come to see your research, you’ll feel like you’re on vacation! At Product Insights, we take our recruiting seriously. We maintain an overall show rate of 95%+, simply because we give...