Getting Close to Your Consumer

A thorough understanding of your consumer and how they interact with your product can offer a glimpse at struggles, unmet needs and areas of possible improvement. But how do you get close enough to the consumer and their habits to see these things? Product Insights...

Selecting the Right Tools for Your Project Needs

Product Insights will help you select the right tool to use in your research to answer your objectives. We offer: In-home cameras to record consumers interacting with your product. These cameras can be adhered to mirrors, affixed to stands, etc. Use of consumer’s own...

The Difference a Room Makes

When designing and conducting market research among consumers, teams have many study design options available to them. But have you ever considered the environment you are holding your conversations in? The setup of the room sets the tone for the conversations that...

About Product Insights, Inc.

Product Insights is more than just a market research agency- we’re research experts. We do things differently here, and that’s different in a good way. We began in 1994 as a product development consultancy, and have grown since then to a full-service market research...