Central Location Tests Florida

Central location tests are the opposite of home use tests. The research takes place in a controlled environment, the reason they are sometimes known as hall tests. One of the advantages you are likely to experience with central location tests is that you retain complete control of the research process, and we are here to make that practical. The Product Insights team can ensure the research remains neutral, without bias, as we enhance engagement with the process to produce accurate results. 

The feedback we get from central location tests is usually candid and conclusive. We do not focus on what the respondents say only; we also consider the participants’ body language and other indirect feedback to understand the responses better. After noting their initial responses and reactions, we ask follow-up questions. It helps with an in-depth report of the study. 

We also know how to prevent challenges commonly associated with location test studies. Our team consists of trustworthy and ethical research experts that do not provoke biases during the tests. We do not push the respondents towards specific answers, meaning you get quality and reliable results. We plan adequately before the onset of every central location test. This enables us to recruit enough participants for the study, foresee potential problems, and develop plans to mitigate them in advance.

We are conversant with several types of central location tests, including proto-monadic, monadic, paired comparison, sequential monadic, and repeat paired comparison. We succeed at each one because of our proven process that involves the following:

  • We get the best-suited participants for the test: We consider your targeted consumers and recruit representatives most likely to use the product.
  • Custom venues to fit each study: The number of respondents and logistical elements of the research are critical to us when we are determining the location.
  • A well-trained team that asks the right questions, does follow-ups, and tracks responses to eliminate chances of bias: Our researchers can also analyze the results and help you strategize before you implement the findings.

Several other factors are essential to us when planning a central location test. Examples are why and how consumers use your products, where the product falls short, the competition level, and how to grow the product to make it more inclusive. We evaluate these to identify valuable improvements to ensure you develop products that matter to the targeted demographic.

We have the best venues

Product Insights has the best facilities in Florida for central location tests. Our state-of-the-art space has a conducive atmosphere and ambiance to put participants at ease during the tests. Our experience with various product research types makes us an additional asset to your company. The research team possesses many skills, including being detail-oriented, putting us in the best position to serve you. Whether you want to develop a brand-new product line or modify one already selling well, we can help you determine your standing with consumers.

No research project is too challenging for us. We can get you the actionable data you need regardless of the complexities. Contact us today to get started.

What Our Clients Say About Us

“Product Insights is one of the top focus group facilities. The personnel pay attention to your every
need as professionally as anyone I have seen. I have been particularly impressed with the recruiting.
I would recommend this facility without reservation.”


“Our team and executive leadership have been incredibly impressed with the quality of work
guidance. The insights gathered during our multiple taste testings and in-home tests helped our
team make critical product development, marketing and overall strategy decisions. I highly


“My experience was exceptional. I felt that all project objectives were met and exceeded my
expectations. The summaries were very thorough and well-written. I felt a true sense of partnership
and PI went above and beyond to meet my project needs.”