Conducting Surveys Florida 

Every product or service is made for a specific customer or end-user. The products or services are launched to either satisfy a need or solve a customer’s problem. Consequently, the success of a product or service depends on how well you understand the needs or plight of your target consumer. At Product Insights, Inc., we offer support to businesses in their product design and development by acquiring comprehensive data on their target market. 

To ensure you better understand your target market, we gather quantitative data from policy-makers, business decision-makers, and customers. How we collect data will depend on your requirements. It is the primary job of our research team and analysts to offer support in helping you get to the right audience. 

Product Insights, Inc. is comprised of a highly skilled and experienced survey team made up of survey specialists and interviewers. We can support all aspects of your survey project, from initiation and questionnaire design to data collection and data analysis. Our team develops appropriate survey methodologies that match your research objectives. 

Our services are tailored to your objectives

Having been in business for years, we know that every business is different. There are no two service providers that are exactly the same. That is why prior to conducting surveys in Florida, we get to sit down with you to understand precisely what your business is about. We will discuss your objectives, share our recommendations and allow you to choose the methodology you feel works best for you. 

We take pride in being one of the leading market research companies in Florida. We offer a wide range of survey services in areas like:

  • Consumer market research 
  • Company surveys
  • Consumer satisfaction surveys 
  • Alumni surveys 
  • Industry market research 
  • Consumer satisfaction surveys 
  • Job satisfaction surveys 

Our survey services will help you access critical information and features like desirable product or service attributes, the likelihood of using specific products or services, intended frequency of use, the effectiveness of your marketing strategies, and the extent to which your product or service meets the specific needs of your target group. The information we supply will help you assess your market size, market needs, as well as help you identify the strategy your company should adopt to meet your clients’ needs. Our research services can also help you communicate or clarify product or service offerings to your target market. The information we gather can help you:

  • Assess your market needs
  • Assess economic factors 
  • Quantify the market size
  • Test a product name 
  • Discern the perfect price point between profitability and volume
  • Quantify current and future competition 
  • Differentiate the uniqueness of your products or services unique selling plans 
  • Identify the most suitable advertising medium 
  • Properly position your brand
  • Identify creative strategies for marketing your products or services

Surveys can help drive the development of your products and services, facilitate strategic development, guide organization change and improve profit margins. Whether you need telephonic surveys, online surveys, or in-depth interviews, we are here for you. At Product Insights, Inc., we work with both startups and established businesses of all sizes. Contact us now to find out more about our services. 

What Our Clients Say About Us

“Product Insights is one of the top focus group facilities. The personnel pay attention to your every
need as professionally as anyone I have seen. I have been particularly impressed with the recruiting.
I would recommend this facility without reservation.”


“Our team and executive leadership have been incredibly impressed with the quality of work
guidance. The insights gathered during our multiple taste testings and in-home tests helped our
team make critical product development, marketing and overall strategy decisions. I highly


“My experience was exceptional. I felt that all project objectives were met and exceeded my
expectations. The summaries were very thorough and well-written. I felt a true sense of partnership
and PI went above and beyond to meet my project needs.”