Consumer Research Firms Cincinnati

Market research involves getting insights on new products or services from potential customers. This research allows companies to understand the target market, particularly how potential clients perceive your product or service.

Traditional research involved interviewing people randomly in the streets. Fortunately, market research strategies have changed thanks to technology and numerous other factors.

Many research firms conduct market research by sending questionnaires to vetted respondents online. However, this approach can be limiting and hence, ineffective. To this end, market research authorities, like Product Insights, use in-house panelists to gain insights or get unbiased opinions about the market or products and services. Market research is a key component in the research and development (R&D) of products and services.

Consumer Research Firms Cincinnati

There are several consumer research firms in Cincinnati, Ohio, including Product Insights that offer a range of services, including focus groups, consumer directs, team meetings, surveys, data collection and analysis, and market intelligence.

Understanding Market Research

Market research is the process of evaluating a target market to know how potential clients perceive your products or services. This research can involve information gathering for market segmentation and product differentiation.

The goal of market research is to help companies make informed decisions about product development, marketing strategies, and overall business planning. There are various methods used in market research, including surveys, focus groups, online analytics, and secondary research using publicly available data.

As a market research leader, we help our clients understand the size and growth potential of a market, identify target customers, gather feedback about their products and services, and track competitors’ activities and market trends. We’ll help you remain competitive and make informed choices for increased profitability and success.

How We Gather Market Insights

The specific market research methods can vary by the research objectives, the target audience, and the type of information being sought. We typically combine multiple methods to gain in-depth insights, including:


Research can be conducted online, over the phone, or in person. They’re particularly ideal for gathering data from many people.

Focus Groups

Focus groups involve bringing together a small group of people to discuss and provide feedback on a product, service, or concept.

Online Analytics

Online analytics refers to information about online behavior, such as website traffic, social media engagement, and e-commerce sales.

Secondary Research

Secondary research involves gathering information from publicly available sources, such as government data, industry reports, and trade associations.

Observational Research

Observing and recording the behavior of consumers in their natural environment, without them being aware of it.


A test under structured conditions is made to either illustrate a known truth, scrutinize the logic of a hypothesis, or establish the effectiveness or possibility of something formerly untested. Controlled experiments can be used to test the effectiveness of a product or marketing campaign.

Work with Product Insights

As a market research authority, we have a skilled and experienced in-house research team that represents different market demographics. Working with a professional is the first step to getting quality results. Contact Product Insights today and discover how we can help you.

What Our Clients Say About Us

“Product Insights is one of the top focus group facilities. The personnel pay attention to your every
need as professionally as anyone I have seen. I have been particularly impressed with the recruiting.
I would recommend this facility without reservation.”


“Our team and executive leadership have been incredibly impressed with the quality of work
guidance. The insights gathered during our multiple taste testings and in-home tests helped our
team make critical product development, marketing and overall strategy decisions. I highly


“My experience was exceptional. I felt that all project objectives were met and exceeded my
expectations. The summaries were very thorough and well-written. I felt a true sense of partnership
and PI went above and beyond to meet my project needs.”