Ethnographic Market Research Florida

Product Insights provides exceptional ethnographic market research services for business owners, C-level executives, marketing consultants, and ethnographers. We are fond of this method of research because it allows us to observe behaviors instead of just relying on what people tell us during interviews. Ethnographic market research allows us to see people in their homes, office environment, and shopping. Because of the setting, we are able to discover new insights that people might not even realize themselves. 

Ethnographic Research vs. Conventional Qualitative Research 

A typical conventional qualitative marketing research is conducted via in-depth interviews, which can be in person or over the phone. Qualitative research can also be conducted through a focus group, where a moderator interviews a group of people. However, in some instances, what people say may not reveal enough data. It is best to observe how people use a certain product or operate in their natural environment. Some of the characteristics of an ethnographic marketing study include:

  • Observing how people behave in their homes and offices 
  • Collecting information from many data sources, like observations, videotaping respondents in their natural environment, and interviewing them 
  • Using coding to analyze the results through a methodology-based process 

What We Achieve through Ethnographic Market Research 

At Product Insights, we find the ethnographic study to be instrumental when we want to:

  • Uncover a customer’s behaviors and attitudes 
  • Figure out a customer’s wants, needs, and desires 
  • Test products 
  • Develop a new product 
  • Get a package design feedback 
  • Test online formats like apps and web design 

In ethnographic research, it is imperative to hire a third party or an outside company to avoid internal bias. Usually, clients or customers may act differently when the company that manufactured a product is observing them. Ethnographic market research requires expertise, experience, and academic-based results for the best results. This is where Product Insights comes in. Our experienced experts understand all aspects of ethnographic market research.

Our ethnographic research services help companies to understand their customers by identifying the internal and external factors that influence customer behavior. The next time you want to launch a new website, undergo product development or develop packaging, take advantage of this powerful research tool. It will radically change your approach. 

High-quality Ethnographic Research Services

Our ethnographic research services can help research professionals and decision-makers to overcome common consumer marketing challenges. Our services also make it easy to prepare in-depth reports detailing customer-buying patterns. You can count on us whether you want to explore ethnographic research methods, create a customer journey map, or conduct ethnographic market research using mobile ethnography.

Since we began operations in 1994, our research team has gathered immense experience in market research. Our certified research processes meet international guidelines. We always adhere to quality benchmarks and delivery timelines. 

Our ethnographic research methods help clients to analyze social media interactions, improve marketing studies, and reduce research costs. Contact Product Insights today to discuss our customized and cost-effective ethnographic research services. We will help you understand how our ethnographic research services can bring clarity to your customers’ buying behavior. 

Contact us today with pending or new projects, and we will ensure you reach your goals.

What Our Clients Say About Us

“Product Insights is one of the top focus group facilities. The personnel pay attention to your every
need as professionally as anyone I have seen. I have been particularly impressed with the recruiting.
I would recommend this facility without reservation.”


“Our team and executive leadership have been incredibly impressed with the quality of work
guidance. The insights gathered during our multiple taste testings and in-home tests helped our
team make critical product development, marketing and overall strategy decisions. I highly


“My experience was exceptional. I felt that all project objectives were met and exceeded my
expectations. The summaries were very thorough and well-written. I felt a true sense of partnership
and PI went above and beyond to meet my project needs.”