At Product Insights, we are happy to be the go-to company for ethnographic research services for product and market research in Florida. Our analysis of the ethnographic product and market research relies on research techniques that go beyond the traditional focus groups and surveys. Our team makes it super easy and affordable to create detailed ethnographic research reports that are meant to streamline the process of exploring new products and markets as well as targeting new consumer groups. Our goal is to address decisive customer problems.
Our company has more than 30 years of experience in product and market research. This makes us the most dependable research company you can turn to for ethnographies in Florida. We always adhere to high-quality benchmarks and deliver results within the set timelines. Our ethnographic research method will help you improve your marketing studies, reduce research costs and analyze your product’s interactions with the target market. Get in touch with us today for more details on how our ethnographic research in Florida can bring you more clarity about the buying behavior of your customers.
We Offer Tailored Ethnographic Research Services
Ethnographies can be used to gain all manner of information about a target audience. To make sure we meet your exact needs, we constantly tailor our services to your unique needs. We always start by discussing your needs. Understanding your goals enables us to create a research strategy that gives you the data you need to increase sales and broaden your market reach.
We are familiar with the challenges that impact ethnographic market research. Our team further knows how to overcome these challenges. We will help you with the following:
- Customer analysis
- Reduce extended time needed for traditional ethnographic studies
- Assess cultural inclinations
- Control research expenses
- Witness consumer pain points and not just ask about them
To overcome the challenges that come with the ethnographic product and market research, we offer the following services:
- Mobile ethnography
Our research team will collect data from customer-generated photos, videos, group discussions, public opinions, and so on. We will then categorize this data into powerful insights.
- Social media ethnography
We understand the power of social media in marketing. That is why we will analyze different mediums and suggest the best ethnographic research strategies that are based on your clients’ industry or your target audience. Our team will review various social media channels and offer segregated reports that help devise targeted marketing campaigns.
- Customer journey maps
Product Insights will consider qualitative and quantitative research methods that improve observational ethnographic techniques. Using a customer journey mapping tool helps our team evaluate customer expectations, their buying behavior, and triggers.
- Cultural inclinations report
Our reports are based on consumer buying pattern analysis. We cover customer behavioral profiling to offer insight on socio-economic status as well as customary obligations that influence brand affinity and value proposition.
Why Should You Partner with Us?
At Product Insights, Inc., we have 30 years of product research and development experience. This enables us to create unparalleled approaches in ethnographies Florida that bring success to every project we work on. Moreover, with us, you will only pay for respondents who participate in the research and not every scheduled participant. Give us a call now to learn more about our services.
What Our Clients Say About Us
“Product Insights is one of the top focus group facilities. The personnel pay attention to your every
need as professionally as anyone I have seen. I have been particularly impressed with the recruiting.
I would recommend this facility without reservation.”
“Our team and executive leadership have been incredibly impressed with the quality of work
guidance. The insights gathered during our multiple taste testings and in-home tests helped our
team make critical product development, marketing and overall strategy decisions. I highly
“My experience was exceptional. I felt that all project objectives were met and exceeded my
expectations. The summaries were very thorough and well-written. I felt a true sense of partnership
and PI went above and beyond to meet my project needs.”