Focus Group Facilities Florida
A focus group is a group of carefully chosen participants to contribute to an open discussion for research purposes. If you intend to use focus groups as one of your research methods, you must carefully choose participants for your project. You also need a homely focus group facility where you can conduct your research activities successfully.
Product Insights is one of the top market research firms offering fully equipped and adaptable focus group facilities for researchers. These facilities are located in carefully chosen locations to make research participants feel at ease in a family-friendly atmosphere. Also, we strive to make our customers enjoy their stay in our focus group facilities. Our research experts already understand that it is not easy to be away from your home handling research work, and we want you to think of our facilities as a second home.
Depending on your requirements, we will provide an appropriate focus group facility. At Product Insights, we understand that focus groups vary in size. For this reason, we prefer taking a custom approach when designing and equipping the focus group facilities for our clients. Note that we have large focus group rooms that can accommodate a maximum of 14 research respondents. These rooms can even hold more if the usual table seat set up is changed to classroom seat set up.
If you want the focus group facility to be organized with high-quality furniture to give the feel of a comfortable, family-friendly room, we can implement the right table furniture configuration to best meet your research project’s needs. Be sure to inform our facility managers about your preferred table configuration or seat arrangement so that they can make the necessary changes in time before your focus group discussions begin.
It’s also important to mention that our focus group facilities have associated viewing rooms that are carefully designed with the customers’ needs in mind. Each of these rooms can seat up between 12 and 14 research respondents comfortably. Still, you will want to inform us about your sitting preferences so that the focus group facility can be fully customized to fit your research project’s needs.
Note that our focus group facilities may also have small focus group sets that offer a more intimate atmosphere for six to eight panelists as well as four to six customers in the viewing room. There are smaller focus sets that are ideal for face-to-face interviews, staging, or storage rooms. If you intend to conduct a face-to-face interview with just a few participants, this small setup will be ideal.
Remember the location of the focus group facility also matters to your research project. After all, you don’t want to travel hundreds of miles every day to access the facility. At Product Insights, we are conveniently located just north of Orlando, close to all of the airports. Contact our team today to begin your next research project. You can also rent our facilities any time you need them.
What Our Clients Say About Us
“Product Insights is one of the top focus group facilities. The personnel pay attention to your every
need as professionally as anyone I have seen. I have been particularly impressed with the recruiting.
I would recommend this facility without reservation.”
“Our team and executive leadership have been incredibly impressed with the quality of work
guidance. The insights gathered during our multiple taste testings and in-home tests helped our
team make critical product development, marketing and overall strategy decisions. I highly
“My experience was exceptional. I felt that all project objectives were met and exceeded my
expectations. The summaries were very thorough and well-written. I felt a true sense of partnership
and PI went above and beyond to meet my project needs.”