Focus Group Services Florida

Gathering information through focus groups may seem straightforward to an untrained eye, but it is not. You require the right group sample, the best moderator, and an ideal question design. Product Insights has what it takes to handle all that flawlessly. We can help you develop your products and services based on the consumers’ interaction with them. We work with different companies, including fortune 500 businesses and start-up enterprises.   

Our impact on your enterprise

We know the importance of understanding consumers in relation to business success. We also believe in the importance of focus groups with regard to gathering segment-specific information about a product or service. Those are a few reasons that make us the perfect team to help you comprehend your customers better, so you can place their needs at the center of your marketing strategy. With us, you can:

Develop appropriate messages that resonate with various segments

Sending out messages relatable to targeted customers is crucial to product success, but that can only happen when you understand them. We can help you test messages across different segments for optimum results.

Stimulate better ideas from your in-house team

Our team can harness the best ideas from the responses and perceptions of focus group participants. Your advertisement team can use that data as inspiration to create captivating ideas that work for the improvement of the company in general.

Target your consumer segments effectively

The market consists of numerous patterns you can take advantage of to uncover untapped opportunities. We can show you those patterns at the segment level and deepen your knowledge of the industry so you can capitalize on those chances.

Our goal is to help you get closer to your existing customers, attract new ones, and retain their loyalty to your brand. We do not underestimate the power of group setups. That is why we pay close attention to their patterns and explore perceptions, motivations, and needs that are not so obvious. We believe that the success or failure of focus groups depends majorly on moderation. That is why we assign a skilled moderator to run the sessions. We also strive to hire moderators with the necessary cultural understanding, knowledge, passion, and energy that can unlock the insights you need for the growth of your business.

Why we are the best fit for your objectives

Our ability to structure each group carefully sets us apart in the product and market research industry. We apply a wide range of qualitative insights to unlock powerful and creative responses. We also recruit diverse teams to create the right dynamic – we ensure the respondents are comfortable with each other to share ideas without holding back. That setup enables the generation of fresh ideas that you can use to develop new concepts.

We can customize our approach to suit your unique requirements. We can apply the best methodologies if you need a combination of qualitative and quantitative results. We can also organize traditional face-to-face focus group sessions or online sessions according to the specifics of your requirements and expectations. Either way, we will delve into understanding your customers and unleash ways for you to meet their changing needs.

Feel free to reach out to us for your next focus group project or with any inquiries.

What Our Clients Say About Us

“Product Insights is one of the top focus group facilities. The personnel pay attention to your every
need as professionally as anyone I have seen. I have been particularly impressed with the recruiting.
I would recommend this facility without reservation.”


“Our team and executive leadership have been incredibly impressed with the quality of work
guidance. The insights gathered during our multiple taste testings and in-home tests helped our
team make critical product development, marketing and overall strategy decisions. I highly


“My experience was exceptional. I felt that all project objectives were met and exceeded my
expectations. The summaries were very thorough and well-written. I felt a true sense of partnership
and PI went above and beyond to meet my project needs.”