Home Use Testing Florida

Home use testing can produce reliable results like other product marketing tests, especially when you partner with a dedicated research company like Product Insights. Its only difference with alternative market research methods is that with home use testing, consumers test the products in a setting that is more consistent with the way they would use the product after purchase instead of doing so in a controlled environment. As a result, this research method can yield results that show how users will adapt to your product in real-time. You also learn about potential shortcomings the products may have in real-life applications.

Home Use Testing Trials with Product Insights

We believe home-use testing is advantageous because consumers do not feel constricted by constant observation like in controlled environments. They have the freedom to use the product without pretense, so they may not follow product guidelines or instructions for use. The feedback such testing provides is invaluable and can help you design and manufacture more versatile products for various users.

Our marketing team has worked with various clients from different parts of the country. We are experts at conducting product trials and producing insightful data that drive your business to greater heights. We never go into the research with expectations – we know the consumers can be satisfied or dissatisfied with the product. Either way, the data will help you make improvements before the final launch. As a result, you avoid costly mistakes and increase your chances of profitability.

We do not spare resources when we’re helping businesses make customer-oriented decisions during production. We also have a reliable team of research experts that can recruit the best consumers to create focus groups for home testing. Our researchers are well-versed in several data collection methods, which we use after the testing period. For instance, we can visit the homes for one-on-one feedback, use online surveys that involve form filling, or make calls to get feedback. Whatever the case, we will collect data you can depend on for future decisions.

When to Consider Home Testing

Home use testing for market research is not always applicable in every situation. Our 30+ years of experience in the marketing industry have shown us that the method mainly works best for products used daily or when the overall appeal of a product is critical before final production. We can formulate the best approach for your project to cater to your specific needs and project scope. We have the integrity to conduct product research at affordable costs without compromising the quality of the results. Payment comes after we deliver.

We understand that problems might arise during the home testing process, so we prepare for them before beginning the study. Our vast skill sets, commitment, and expertise make Product Insights the best research partner for your team. We can work as an extension of your marketing or product development personnel to ensure the research runs successfully without any hitches.

Product Insights is available, so you do not have to attempt the research alone. Our expert team can conduct home use testing effortlessly for you. Contact us today to get started. 

Consumer Research Agency Florida

The consumer research industry is very competitive. We strive to remain at the top through top-notch services at unbeatable prices. The team at Product Insights does not underestimate the role of consumer research in business growth – it is the only way you can keep pleasing your customers for more sales conversions to achieve higher profit margins.

Our Point of Difference

Our consumer research agency in Florida stands apart because of our ability to prioritize consumers. We focus on what the customers want – the data we deliver is never about the company’s internal issues or a personal agenda. We believe consumer feedback is a significant driving force for decision-making and future business growth.

We operate with an understanding that the industry keeps changing, and the best way to remain relevant is to meet the changing consumer trends. We personalize the research to ensure you stay in touch with the consumer base. On-target recruitment and actionable research designs enable us to achieve that. We also have modern research tools to help us navigate the difficulties we may encounter.

We have managed to stay at the top in the research industry, keeping track of the changing bias and other societal factors affecting the consumption of various products. We use that information to explore the potential growth of your business, especially those that can include consumer segments.

Our knowledgeable and friendly team remains engaged throughout the research regardless of the duration. We use innovative methods and a carefully-crafted approach that ensures neither party loses interest before research completion.

Why work with us

We accord our clients and research participants the highest level of respect. We work with our clients as true partners, helping you choose suitable research methodologies for your project. We also work with you to highlight the key business questions you may have about consumer behavior and develop strategies that can reduce result turnaround. We strive to give maximum value.

Product Insights understands the expensive nature of consumer research studies. That is why we try to find the most cost-effective options that do not compromise the quality of the results. We still do analysis, deliver insights, and give recommendations depending on our agreement.

Our research teams produce detailed reports highlighting the research process comprehensively. That is easy because our panelists remain invested in the project regardless of the complexities. We have passionate personnel with the best problem-solving techniques. Be assured your project will not halt because of an unforeseen problem.

If you need a consumer research agency you can rely on to deliver exceptional results without extending the agreed-upon turnaround time, contact us at Product Insights. We will work as an extension of your in-house team to ensure you meet the set business goals within the shortest possible timeline. Our team is responsive, accurate, and detailed. We will give you concise feedback and help you understand how it can boost your business. We can keep you relevant in your business industry, help you maintain your company focus, reduce the chances of product failure, risks, or losses, and improve your sale conversions through consumer research. Contact us to get started.

What Our Clients Say About Us

“Product Insights is one of the top focus group facilities. The personnel pay attention to your every
need as professionally as anyone I have seen. I have been particularly impressed with the recruiting.
I would recommend this facility without reservation.”


“Our team and executive leadership have been incredibly impressed with the quality of work
guidance. The insights gathered during our multiple taste testings and in-home tests helped our
team make critical product development, marketing and overall strategy decisions. I highly


“My experience was exceptional. I felt that all project objectives were met and exceeded my
expectations. The summaries were very thorough and well-written. I felt a true sense of partnership
and PI went above and beyond to meet my project needs.”