Insight Market Research Florida

Product Insights can deliver beyond your expectations regardless of your industry or the type of data you need. We can conduct primary research using various methods such as interviews, observations, or surveys. We collect qualitative data to gain insight that exceeds the market trends and statistics. Through this, you can understand how consumers feel about what you are providing. We also do secondary research, where we analyze data that other researchers have complied in previous studies. We only use reliable sources of information to get quantitative data. The option shows us spending patterns, possible profits, and market trends.

When conducting market research studies, we always ensure we use custom scientific methods that you can rely on to proceed impartially. Whatever problem you want to solve, whether it is about your sales not growing or how to improve the sales of an underperforming product, our research team in Florida will provide the answers. Our market research processes can be objective or subjective depending on whether you want qualitative, quantitative, or both types of research. 

The marketing designs can be:


Descriptive research is always more quantitative in nature. The statistical measurement and analysis of data mainly depend on surveys. The research design helps with an evaluation of products and services before the final launch into the market. It also allows monitoring consumers’ behaviors or opinions and collecting demographic data. You can discover how your product will fit into the existing market landscape.


Casual research also uses quantitative options to showcase the relationship between two market variables. It also uses experimental procedures to determine the possible reaction to new products in the market.  

Exploratory research

Every market research starts with this research design. It offers the best way for researchers to uncover customers’ opinions about the main issues in the market. In most cases, the findings are not enough to make an informed decision. That is why the design is more applicable in the beginning. It creates the foundation for a more direct study. It also provides qualitative methods such as open interviews, focus group discussions, text surveys, or secondary research sources.

We always choose an actionable research design. Our experience with the latest research techniques ensures we do not disappoint. We have all the necessary tools for the analysis of the data from the research. We can do sentiment and text analysis, benchmarking, and factor analysis, among many others.

Our team only focuses on on-target recruitment of panelists, while our futuristic facilities provide the perfect place for conducting the research. Our creative and capable team knows how to maintain respondents’ engagements no matter how long the study is and do everything possible to ensure the research goes according to plan. We aim to understand what consumers do and why they do it to determine how your business can provide the solutions they want. 

Products Insights is here to ensure you do not plan your next move in a vacuum. Our market research and consumer insights approach brings you closer to your customers and enables you to make cost-efficient and practical solutions that matter. Call us now.

What Our Clients Say About Us

“Product Insights is one of the top focus group facilities. The personnel pay attention to your every
need as professionally as anyone I have seen. I have been particularly impressed with the recruiting.
I would recommend this facility without reservation.”


“Our team and executive leadership have been incredibly impressed with the quality of work
guidance. The insights gathered during our multiple taste testings and in-home tests helped our
team make critical product development, marketing and overall strategy decisions. I highly


“My experience was exceptional. I felt that all project objectives were met and exceeded my
expectations. The summaries were very thorough and well-written. I felt a true sense of partnership
and PI went above and beyond to meet my project needs.”