Market Research Group Orlando

It is recommended for every business owner looking to launch or rebrand a new product to use market research groups. Market research groups can give insight into the purchasing behavior of your targeted customer demographic before you invest too much money in the products. The groups also help those who want to know more about the current consumers to improve existing products. That said, getting the right research group may not be simple without professional assistance. However, with the market research services offered by Product Insight, you can get the help you need.

The validity and quality of the research process depend on the respondents chosen and the techniques used. With our research groups, you are assured of the following:

Collaborative approach

Our market research teams always take a client-based approach. We understand your goals for the research and maintain communication with your in-house marketing team throughout the process. We also ensure we recognize your business model to ensure we give a more productive outcome. Our approach also enables us to choose the right respondents for your product input. Working with the wrong consumer group can lead to poor quality data that does not help your business. Therefore, we handle every study as we would our own.

Extensive research experience

Our research teams have been in this industry for a long time and have become all-rounded personnel in the marketing industry. We are aware of the various research techniques suitable for every type of study. That allows us to handle every project professionally and successfully. It does not matter whether it is from a small startup or a large established company. We customize our approach to give every client a suitable solution. Our experience is also essential to the recruitment processes. We can get local and international groups to offer the insight you need to take your business to the next level.


To us, market research means more than just collecting data. It also involves collating and providing new insights to improve the business. Our groups can also come up with new ideas that shed light on new consumer insights. We do these with all the projects we handle regardless of the business industry.

Our innovative approach enables us to tackle all problems as soon as they arise. The first objective is always to prevent problems by anticipating them, but we also prepare ourselves with solutions for when they happen. We have honed our problem-solving skills in readiness for any eventuality.

Diverse skills

Whether you need off-site, on-site, or virtual research methods, our research groups will deliver. Our teams can handle focus groups, one-on-one interviews, behavioral studies, ethnography, and home use tests, among others. With a fully-equipped research facility with modern amenities and the qualifications of our research teams, your project needs will be catered to duly.

You do not have to worry about getting the right research groups when you work with us. We have expertise in qualitative and quantitative research. It allows us to use modern techniques that are ideal for your project. No matter the size, duration, or complexity of the project, we have the best research groups.

What Our Clients Say About Us

“Product Insights is one of the top focus group facilities. The personnel pay attention to your every
need as professionally as anyone I have seen. I have been particularly impressed with the recruiting.
I would recommend this facility without reservation.”


“Our team and executive leadership have been incredibly impressed with the quality of work
guidance. The insights gathered during our multiple taste testings and in-home tests helped our
team make critical product development, marketing and overall strategy decisions. I highly


“My experience was exceptional. I felt that all project objectives were met and exceeded my
expectations. The summaries were very thorough and well-written. I felt a true sense of partnership
and PI went above and beyond to meet my project needs.”