Market Research Groups Orlando

The past ten years have shown rapid development in information technology and its application in business activities. This has changed the way brands interact with the target audiences and how overall business activities are conducted. Both trade and business have gained under this wave of information technology with increased productivity, efficiency, and profitability. A business must implement intensive market reasearch and use the right technological solutions to improve the overall efficiency of its processes.

Focus groups are a practical market research approach, particularly if you intend to understand how your target audience perceives your brand, products, and services. A focus group is simply a group of deliberately selected people (maybe consumers) who participate in professionally-facilitated discussions to acquire insights about consumer perceptions regarding a specific topic of interest. Market research groups are simply a controlled form of interviews of target audiences led by expert facilitators. The focus group members must be chosen based on predetermined criteria. 

Based on the definition of the terms ‘market research’ and ‘focus groups,’ it may seem creating a research design and choosing the right market research focus groups is a simple undertaking. But this is not always the case. It takes time, effort, money, and other resources to design a market research plan, pick the right members for focus groups, and manage the entire research project to completion. Most business organizations, particularly start-ups and mid-sized organizations, lack well-equipped research departments.

Therefore, it is challenging to have your in-house staff conduct market research successfully. They may try; but there is a good chance they will fall short of research skills and resources. This is the main reason you are advised to outsource the marketing research projects to a third-party organization that is fully equipped to create and manage focus groups successfully.

It is essential to mention that the success of your focus group depends on how skilled the moderator is. Besides, the information collected will be analyzed and used in their decision-making process within your organization. That means you do not have the luxury of making mistakes or learning from your own mistakes. You need a highly experienced research professional who can help set up the right research focus groups, focus on the topics that matter during the relevant discussions, and collect insightful information that could help make decisions and take your business to an entirely new level.

You can rely on our many years of experience, in-depth understanding of marketing research, and dedication to ensuring every focus group discussion leads to the acquisition of insightful information that could be helpful to your business. For the past few years, we have worked with various business organizations and helped them understand various aspects of their target markets. Our market research professionals can help your business too. 

Whether you want to learn more about your target audience’s buying behavior or just want to find out if your current clients are willing to pay a little higher for a better product, you can count on us. Our researchers will collaborate with the relevant departments within your organization to ensure the research process is completed successfully.

If you are ready to get started on your nmext market research project, contact us today

What Our Clients Say About Us

“Product Insights is one of the top focus group facilities. The personnel pay attention to your every
need as professionally as anyone I have seen. I have been particularly impressed with the recruiting.
I would recommend this facility without reservation.”


“Our team and executive leadership have been incredibly impressed with the quality of work
guidance. The insights gathered during our multiple taste testings and in-home tests helped our
team make critical product development, marketing and overall strategy decisions. I highly


“My experience was exceptional. I felt that all project objectives were met and exceeded my
expectations. The summaries were very thorough and well-written. I felt a true sense of partnership
and PI went above and beyond to meet my project needs.”