Market Research Minneapolis

Minneapolis is home to many successful businesses in the U.S. Investors must be extra creative to succeed and remain competitive in their Minneapolis businesses. Understanding consumer behavior is the first step to succeeding in business. Whether launching a product or improving an existing one, market research is key.

Product Insights has helped many investors and potential investors optimize their products for success. From engaging your target audience and gathering market insights to offering effective recommendations, we’re the ultimate market research go-to.

We Help Clients Understand The Benefits of Market Research

Market research objectives can include:

  • Identifying market opportunities
  • Assessing demand and customer needs
  • Evaluating competitors
  • Gauging the potential success of products or services

The insights gathered from consumers can be used to make informed decisions on product development, pricing, distribution channels, and marketing campaigns.

We Employ Different Market Research Methodologies

Product Insights employs various methods to collect data, such as surveys, interviews, focus groups, observation, and data analysis.

Surveys and interviews collect primary data directly from consumers, while focus groups provide valuable qualitative insights.

On the other hand, observation helps in studying consumer behavior in real-time, while data analysis helps us identify various consumer aspects like patterns, trends, and correlations.

We’re A Reliable Minneapolis Market Research Firm

Products Insights is a reliable market research firm, and here’s why:

Wealth of Experience

Our extensive experience sets us apart from the competition. Having been in the industry for years, we understand market dynamics, consumer behavior, and emerging trends. As a result, we can provide accurate and insightful analyses.

Top-notch Research Methodologies

Our comprehensive research methodologies facilitate reliable results. We use qualitative and quantitative research techniques such as:

  • Surveys
  • Focus groups
  • In-depth interviews

These research approaches help us understand consumers comprehensively. By understanding the crucial aspects of the market, we can provide actionable recommendations to our clients (businesses).

We Prioritize Customer Satisfaction

Our client-centric approach helps build trust and foster long-term relationships with clients. By understanding the specific needs of clients, we can address their unique challenges and leave them satisfied.

You Can Depend on Our Employees

Our talented team of research professionals has been instrumental in our growth. These professionals are experts in various fields, including:

  • Data analysis
  • Statistical modeling
  • Data interpretation, among others

Thanks to these skills, we can discover hidden insights that can help businesses make informed decisions about their products.

We’re A Law Abiding Organization

We adhere to confidentiality guidelines when handling client information. Our commitment to transparency and integrity further affirms our reputation as a trusted market research firm.

Ready for the Growth of Your Product?

Products Insights is among the best and most reliable market research firms in Minneapolis. This can be attributed to our experience, top-notch research methodologies, client-centric, and implementing ethical practices.

We strive to consistently provide valuable insights that drive informed decision-making for business thriving. Contact us today and discover how market research can help your business grow to the next level. Your success is our goal.

What Our Clients Say About Us

“Product Insights is one of the top focus group facilities. The personnel pay attention to your every
need as professionally as anyone I have seen. I have been particularly impressed with the recruiting.
I would recommend this facility without reservation.”


“Our team and executive leadership have been incredibly impressed with the quality of work
guidance. The insights gathered during our multiple taste testings and in-home tests helped our
team make critical product development, marketing and overall strategy decisions. I highly


“My experience was exceptional. I felt that all project objectives were met and exceeded my
expectations. The summaries were very thorough and well-written. I felt a true sense of partnership
and PI went above and beyond to meet my project needs.”