Market Research Solutions Orlando
When running a business, the small stuff can have a big impact on the efficiency of the business. With many years of experience and a staff of industry experts, Product Insights considers even the smallest details while conducting marketing research. We custom-build all our market research programs and tailor-fit them to help every client achieve their business goals. We combine both qualitative and quantitative research methodologies, offering comprehensive tools and coverage.
With our exceptional market research solutions in Orlando, we have driven billion-dollar outcomes for many businesses. We have helped many businesses learn to lean on their inherent differentiators and avoid catastrophic mistakes. Our market research solutions can help your business in the following ways:
- Enhanced customer experience
- Increased sales
- Data-driven strategic results
- Deeper consumer insights
- Help you successfully navigate the competitive landscape
- Unbiased feedback
We Do Not Adopt The One-Size-Fits-All Research Methodologies
At Product Insights, we uncover insights with both qualitative and quantitative market research methodologies. Our omnichannel market research methodologies will provide a clear picture of your business, products, and customers. We combine online, phone-based, and in-store programs to help you find your target customers wherever they are. We employ the following research methodologies:
- Mobile market research
- Omnichannel market research
- Online and IVR
- Online communities
- Consumer panel surveys, both online and in-person
- Custom research programs
- Mystery shopping
- Focus group
We Convert Data into Actionable Insights
Through our advanced data analytics methods, we transform data into actionable insights. We understand that data without analytics is simply numbers. You can count on our experienced data analytics teams for data collection, visualization, and reporting. Our analytics team will turn those numbers into actionable insights. There is no use of good data if no one can understand it. That’s why we transform data into flexible, tangible, and digestible data visualization dashboards. We will present data in a way that you not only understand but can also discuss with others. Our data analysis techniques do not just help you understand what happened in the market. They also help you predict what to expect and what your company should do about it.
We Communicate Your Customers’ Viewpoints
Sometimes, it is important to hear directly from your customers, especially when testing a new product. Hearing your customers’ voices is also important to help you measure the overall customer satisfaction or recount their experiences. Measuring your customers’ satisfaction is one of the most important things you can do to take your business to the next level. Even if everything else in your business is moving on well, a dissatisfied customer could bring everything crashing down.
We Help You Analyze Your Competitors
You must understand your market’s landscape before you can grow your business. Our competitor analysis market-research programs will help you benchmark your products and services against those of your competitors. Competitor analysis helps you ensure that you are at your market’s cutting edge. For example, you might think that you are the best in your industry; however, do your customers think you are the best? A competitive benchmarking analysis will help you know where you stand in the market.
At Product Insights, our market research services have helped many businesses to build a competitive strategy and identify growth opportunities based on an overall understanding of customers and the entire marketplace. Contact us today to benefit from our robust and comprehensive market research strategies.
What Our Clients Say About Us
“Product Insights is one of the top focus group facilities. The personnel pay attention to your every
need as professionally as anyone I have seen. I have been particularly impressed with the recruiting.
I would recommend this facility without reservation.”
“Our team and executive leadership have been incredibly impressed with the quality of work
guidance. The insights gathered during our multiple taste testings and in-home tests helped our
team make critical product development, marketing and overall strategy decisions. I highly
“My experience was exceptional. I felt that all project objectives were met and exceeded my
expectations. The summaries were very thorough and well-written. I felt a true sense of partnership
and PI went above and beyond to meet my project needs.”