Mock Juries Florida

Product Insights is a full-service market research agency offering a wide range of services, including mock jury services. We assist you in getting a mock jury to give you valuable feedback that will help you in the preparation of the actual trial. You will know the evidence that mock jurors accept at face value and that which they find inherently weak, the relative value of different facts, witnesses, and testimonies, the web of logic that they weave, the terms, words, and phrases to use and to avoid, and the feelings, emotions, and even hidden motives that influence them. A mock jury also allows you to practice your trial skills, among other benefits. You should avoid the common temptation of getting a mock jury yourself – hiring the Product Insights team has several benefits. 

A High Show Rate

Preparing a mock trial only to get a handful of mock jurors is expensive, frustrating, and a waste of time. At Product Insights, we have a high show rate of over 95%. We are able to achieve this by over-recruiting such as by recruiting 8 or 9 jurors if we want 4 to 6 to appear. We will not charge you for jurors who do not show up, something that makes us stand out from most of our competitors. 

Recruitment from all Four Florida Counties

We recruit from all four Florida counties. This gives you a jury that most likely resembles what you will get on the actual trial. We get mock jurors from different demographics (men, women, and minorities).  We have been at this for over 20 years – this experience means we know where to look and who to look for. 

No Pre-Selection or Biases 

Lawyers always get tempted to “preselect” mock jurors based on their assumptions about who would be most or least favorable to the case or who is more likely to be “struck” by the opposing team. At Product Insights, we select mock jurors with no bias or pre-selection criteria because we understand that the best mock jury is one that helps you know how people from all walks of life would respond to the case. 

State-of-the-art Facilities

Once the mock jurors have heard the summary presentation of both sides, they then discuss the arguments and evidence. The lawyer observes the discussion, typically behind a one-way mirror. We have state-of-the-art facilities for this at our Longwood, Florida offices. Our larger focus group room can comfortably seat as many as 12 mock jurors in a flexible table system (and more in a classroom-style setup). There’s a viewing room that as many as 14 members of the legal team can comfortably use. The smaller focus group set can seat 6 to 8 mock jurors with a viewing room capable of handling 4 to 6 members of your team.

Why Product Insights?

Take advantage of our 20+ years of experience in getting clients the best mock juries. Our great network and talented team allow us to get you a jury that most closely resembles the jury you expect on the actual trial. Contact us today and be another of our many happy clients. 

Contact Product Insights for all your mock jury needs.

What Our Clients Say About Us

“Product Insights is one of the top focus group facilities. The personnel pay attention to your every
need as professionally as anyone I have seen. I have been particularly impressed with the recruiting.
I would recommend this facility without reservation.”


“Our team and executive leadership have been incredibly impressed with the quality of work
guidance. The insights gathered during our multiple taste testings and in-home tests helped our
team make critical product development, marketing and overall strategy decisions. I highly


“My experience was exceptional. I felt that all project objectives were met and exceeded my
expectations. The summaries were very thorough and well-written. I felt a true sense of partnership
and PI went above and beyond to meet my project needs.”