Participate in Market Research Florida

Participating in market research means sharing your opinion or feelings on specific products and services. You answer questions that shed light on your habits to show why you like or dislike the products. Market research companies aggregate that information before sending it to clients. The research process usually depends on several factors, including client preferences.

Why should you participate?

Companies rely on feedback from market research participants to improve their products or services. That makes your opinion invaluable in helping companies understand customer needs and preferences. Your contribution informs the manufacturers and researchers about the social trends, hidden customer needs, and overlooked yet necessary improvements. You can also get remuneration for your honest feedback.

Our market research processes have multiple fields you can engage in as a participant, depending on your preferences and test requirements. Our clients may have specific demands regarding the types of participants they prefer and the criteria to use, which we may use to determine your eligibility. You may qualify for some studies, and others may not be a suitable fit.

Focus groups

If you are interested in joining a moderated discussion, join focus groups. We have suitable facilities with a conducive atmosphere and layout that encourage productive conversations. We assign a moderator to supervise the dialogue professionally to unleash the product or service areas that need improvement, especially if surveys cannot work. The discussions take place over a specific duration, an average of two hours.


You may be familiar with surveys because they are the most popular market research option. You can participate online by filling out a form. Payment usually depends on the survey period, determined by the number of questions. A survey is the most convenient method because you can contribute from any location.

Mystery shopping

Mystery shopping involves two steps: you check out products or the level of customer experience in retail stores, shops, restaurants, or hotels. The common objective is usually to determine if service providers embarrass customers. Market research agencies cover the costs of the study, and you get paid after completion, depending on the duration.

Product tests

You can test a product in your home and document your experience by filling out a questionnaire. Ensure you follow the guidelines or test criteria.

Signing up with Product Insights is simple once you select the preferable market research area. You do not have to worry about your information landing in the wrong hands – we value confidentiality. We only share the essential parts with the clients and use your personal information to gauge your suitability for future research opportunities. We value customer feedback and believe business decisions should be consumer-centered. That is why we align our strategies with participants’ needs to improve your experience.

Please note that remuneration can differ – you may get cash or incentives such as gift cards or other giveaways. However, we try to be fast in issuing the incentives after research completion. We ask that you answer the research questions honestly and without bias. Join our database today, or contact us with questions you may have.

Contact us today if you are ready to get started on your project.

What Our Clients Say About Us

“Product Insights is one of the top focus group facilities. The personnel pay attention to your every
need as professionally as anyone I have seen. I have been particularly impressed with the recruiting.
I would recommend this facility without reservation.”


“Our team and executive leadership have been incredibly impressed with the quality of work
guidance. The insights gathered during our multiple taste testings and in-home tests helped our
team make critical product development, marketing and overall strategy decisions. I highly


“My experience was exceptional. I felt that all project objectives were met and exceeded my
expectations. The summaries were very thorough and well-written. I felt a true sense of partnership
and PI went above and beyond to meet my project needs.”