Concept Testing

Companies that specialize in concept testing play a critical role in product development. These companies help businesses validate and improve their product concepts before launching them.

Getting feedback from potential customers allows businesses to make smart choices, mitigate uncertainties, and strategically position themselves for success. If you’ve been searching for reliable concept testing companies, Product Insights has got you covered.

Product Insights Concept Testing Process

Our concept testing process involves the following series of steps:

Figuring out the Research Goals

In this step, we define the specific goals of the concept test. We also identify the target audience and market segment for the products in question.

Generating Concept Ideas

We arrange brainstorming sessions to come up with different ideas for the target products. The goal is to explore various solutions that can help achieve the research goals and choose the best.

Concept Test Identification

Identifying the right research method is the best way to gather valuable insights from our target audiences. In many cases, we use surveys and focus groups to achieve this goal.

Utilizing Surveys and Focus Groups

At Product Insights, surveys are sent out, or focus group sessions are held to collect data and get direct feedback from the target audience. The feedback gathered from the field becomes the primary data for further analysis.

Interpreting The Collected Data

The collected data is useless unless it’s analyzed and interpreted by experts.

Our Concept Testing Solution Can Benefit Your Business in Numerous Ways

Reducing Risks

Through concept testing, we help businesses identify any flaws or weaknesses in the products they want to launch.

We Save You Time and Resources

There’s no better way for businesses to save time and resources than involving the target audience in the concept testing process.

Improving Product-Market Fit and Customer Experience

By listening to customer feedback, businesses can improve their products to better fit the market and make customers happier.

Developing Effective Marketing Strategies

Understanding how the target market views your product is important in creating effective marketing strategies. The feedback can help businesses optimize their marketing campaigns to connect with the target audience.

We Can Help You Develop a Reliable Concept Testing Approach

Here’s how to enhance your concept testing approach:

Defining the Criteria for Evaluation

Establish specific criteria for evaluating concepts that match the research goals and desired outcomes.

Using an Optimal Representative Sample

To get accurate and reliable feedback, your sample should represent the demographics of the target audience, including age, taste or preferences, and location, among others.

Employ Varied Research Methods

Using both qualitative and quantitative research methods gives a better understanding of customer preferences and provides deeper insights.

Use Feedback to Optimize Your Concept

Take an iterative approach by continuously improving concepts based on the feedback received during concept testing.

Product Insights is Your Go-to Concept Testing Solution

If you’re ready to gain valuable insights into the potential of your products before launching them, Product Insights can help. We customize our approach to align with the specific needs of our clients. As a result, many businesses have made smart decisions for the success of their products. Reach out to us today at 407-774-6165 to start your concept testing journey.

Contact us today if you have any questions

What Our Clients Say About Us

“Product Insights is one of the top focus group facilities. The personnel pay attention to your every
need as professionally as anyone I have seen. I have been particularly impressed with the recruiting.
I would recommend this facility without reservation.”


“Our team and executive leadership have been incredibly impressed with the quality of work
guidance. The insights gathered during our multiple taste testings and in-home tests helped our
team make critical product development, marketing and overall strategy decisions. I highly


“My experience was exceptional. I felt that all project objectives were met and exceeded my
expectations. The summaries were very thorough and well-written. I felt a true sense of partnership
and PI went above and beyond to meet my project needs.”