Product Innovation Florida

Knowing the right approach to product innovation is essential in the success of the strategies used to implement it. Monitoring or tracking the implementation and collaboration processes used is also critical. Similarly, hiring a team that specializes in innovation topics is vital. If you need a market research agency to ensure your product innovation techniques run smoothly from conception to delivery, call Product Insights. We do our due diligence to ensure the innovation method you choose works perfectly to surpass your expectations.

Product innovation approach

We have an entrepreneurial mentality, meaning we understand the importance of testing and refining available products to determine what works and what does not. That allows us to strive towards breakthroughs that aim for your business growth. We also know that product innovation is not individual work – it requires a united team front. Our diverse talents ensure the correct products get into the market. Our team considers all the relevant factors when trying to help you achieve your objectives. That may include:

  • Performing studies and research to gather ideas of customer preferences. We strategize and plan comprehensively without taking too much time or spending too many resources on the stage.
  • Our team develops concepts that suit those preferences and analyzes them to confirm whether they blend with the competitive industry. We determine the demographic and elements that make the product distinctive and not off-putting.
  • Testing comes next, with our team comparing, validating, and prioritizing various concepts to ensure we only choose the top-performing ones.
  • We may also use the customer segmentation approach to assess the market and separate product innovation concepts that can be more profitable.
  • The final step is the development of the prototype. You can do that before proceeding with the production of the refined products. Further testing may be helpful at this point.

Our company takes a customer-centric methodology when helping businesses with product innovation. We can help you uncover the areas where your customers experience shortfalls. By understanding their habits, preferences, and buying practices, you can incorporate the correct solutions when you restructure the products.

It is crucial to understand that studying customer behavior provides an insight into their relationship with your product, but it does not guarantee the success of the innovativeness. You must also understand their characteristics and underlying attributes, another area where our expertise is helpful. We have advanced data analysis tools to separate customers according to their ability to adapt to new products and the potential to influence others to purchase them.

You do not have to worry about training your team to refine your products. Our highly skilled and experienced team is available to provide the expertise you need to study your customers and the likelihood that they will love the modifications long-term.

Remember, business industries keep changing, with the customers having more power over their success or failure. Our approaches are very effective. We can integrate surveys and analysis to assess and validate market behaviors. We will give you the upper hand by helping you figure out the most profiting innovation aspects.

What Our Clients Say About Us

“Product Insights is one of the top focus group facilities. The personnel pay attention to your every
need as professionally as anyone I have seen. I have been particularly impressed with the recruiting.
I would recommend this facility without reservation.”


“Our team and executive leadership have been incredibly impressed with the quality of work
guidance. The insights gathered during our multiple taste testings and in-home tests helped our
team make critical product development, marketing and overall strategy decisions. I highly


“My experience was exceptional. I felt that all project objectives were met and exceeded my
expectations. The summaries were very thorough and well-written. I felt a true sense of partnership
and PI went above and beyond to meet my project needs.”