Product Innovation Florida

Product Innovation in connection to market research is our forte at Product Insights. We know the challenges associated with achieving beneficial product innovation regardless of your industry. The many roadblocks and detours you must encounter along the process can be frustrating, causing unimaginable fear that even industry leaders cannot overcome. However, our experts know the best mindset to help us integrate the essential elements for successful product innovation.

Product Innovation Process

We prefer to include innovation in the early stages of the market research process and implement the best ideas that give the business the edge it requires to promote it to thrive.

We consider several factors such as:

Intellectual property protection – Finding an innovative idea that works is not easy. That means trademarking the winning idea is sometimes necessary, especially during the later stages of development. We pay attention as we prepare, consider and reevaluate the proposals to keep the costs low before the new product starts making sales, as we help you implement the most promising ideas.

Incremental entrepreneurial mentality – Product innovation is a gradual process that involves refining various ideas to separate the ones that work from those that do not. That carries many risks that could damage the business if not handled efficiently. To mitigate that, we validate customers’ needs and prioritize the ideas we can refine with innovation.

We conduct research to collect consumer ideas, craft the concepts according to those needs, compare various theories to differentiate the ones that perform best, assess the market using the selected ones, and refine the final choice. We allow multiple iterations to ensure an idea does not proceed to the development stage if it is not working.

Customer-based ideas – Basing innovations on the real shortfalls customers experience is the best option during product innovation, but it does not guarantee development success. There need to be detailed insights that highlight the underlying characteristics and personalities of the consumers. We strive to understand customer behavior holistically to enable successful innovation.

How we achieve innovative research solutions

The goal of every product is always to solve problems customers experience. A stronger connection between innovation and those solutions translates to longer product life and higher chances of success. Our dedicated team knows how to balance risk and reward – we use market research as a foundation for the innovation model.

Some of the advantages of working with us include:

Experience: We have handled various businesses in different industries and learned all the dos and don’ts of product and market research. We are available, so you do not have to waste time on trial-and-error methods that also deplete your resources without giving you significant profits.

We focus on customer benefits: We do not reveal information about your products. Instead, we focus on finding ways they can surpass, if not meet, customer expectations.

We consider online use: Most customers use online platforms before, during, and after shopping, making such resources critical during market research and product improvement. Consumers also give quicker feedback online than offline.

Feel free to contact us with pending or new projects, and we will ensure your reach your groundbreaking goals.

What Our Clients Say About Us

“Product Insights is one of the top focus group facilities. The personnel pay attention to your every
need as professionally as anyone I have seen. I have been particularly impressed with the recruiting.
I would recommend this facility without reservation.”


“Our team and executive leadership have been incredibly impressed with the quality of work
guidance. The insights gathered during our multiple taste testings and in-home tests helped our
team make critical product development, marketing and overall strategy decisions. I highly


“My experience was exceptional. I felt that all project objectives were met and exceeded my
expectations. The summaries were very thorough and well-written. I felt a true sense of partnership
and PI went above and beyond to meet my project needs.”