Product Research Florida

Product Insights provide comprehensive product research services that identity crucial market issues that enable businesses to prepare for successful product design and development. Our valuable insights enable businesses to evaluate ideas, market needs, and customer demands. We support businesses at every stage of product design and development. 

When planning to release new products into the market, a business should be careful to avoid costly marketing mistakes and ensure that they give customers what they want. Our product research services enable companies to refine their product performance and preparation before releasing a new product into the market. 

We help businesses to customize their product features in line with the market responses. Staying on track of product trends in the market helps you to remain ahead of your competitors. Every business, large or small, could greatly benefit from our cost-effective services, customized insights, and scalable pricing models.

A Wide Range Of Product Research Services

We provide businesses with a well-curated range of product research services to enable them to address all their product research, marketing, and product development needs. Some of our services include but are not limited to:

New Product Research

Our experts evaluate new product concepts to help businesses eliminate unpromising product ideas and focus on viable ones.

Market Research Services

We conduct comprehensive market research across market verticals to enable businesses to evaluate the needs of their target market to tailor their products to address these needs. We achieve this through market sizing, risk analysis, studying market trends, and sector-specific market research.

Consumer Research

Consumer research involves conducting targeted consumer-based research. We achieve this through sentiment analysis and in-depth profiling to help us determine customer response, needs, and parameters for a company’s product offerings.

Product Name and Packaging Research

During the early stage of product development, Product Insights conduct research to determine the market and customer response to new product names and packaging. This helps companies to obtain crucial feedback and to ensure that these components project a business’s brand image.

Retail Industry Research

This type of research is geared towards the retail sector. It enables businesses to liaise with potential retailers and inform them why it is crucial to stock their company products. Businesses can also enlighten retailers on how to enhance their product features and optimize product displays to maximize sales.  

Some of the benefits that your company can drive from using our product research services in Florida are:

  • Gaining a better understanding of what customers are looking for to enable you to tailor your products to meet customer needs
  • An accurate evaluation of similar competitor products
  • Comprehensive market trend insights
  • Accurate testing of your product concepts

Many businesses have benefitted from our adaptable product research services. Your business could also benefit from our services. We are a leader in product research solutions, often ensuring that companies in all industries address all product-related issues to better prepare themselves for successful product launches within their target markets. Contact Product Insights today for exclusive and customized product research services that will take your business to the next level. 

What Our Clients Say About Us

“Product Insights is one of the top focus group facilities. The personnel pay attention to your every
need as professionally as anyone I have seen. I have been particularly impressed with the recruiting.
I would recommend this facility without reservation.”


“Our team and executive leadership have been incredibly impressed with the quality of work
guidance. The insights gathered during our multiple taste testings and in-home tests helped our
team make critical product development, marketing and overall strategy decisions. I highly


“My experience was exceptional. I felt that all project objectives were met and exceeded my
expectations. The summaries were very thorough and well-written. I felt a true sense of partnership
and PI went above and beyond to meet my project needs.”