Product Testing Florida
Also known as comparative testing or consumer testing, product testing is, without a doubt, the most critical type of research any business can do. It helps achieve clear-cut product superiority, produces customer loyalty, and boosts profitability. Needless to say, better products command higher prices and products that are more responsive to advertising investments.
Product testing is the best way to find how customers respond to your product. That is why at Product Insights, Inc., we offer comprehensive product testing services in Florida. It doesn’t matter how big or small your company is; we are happy to accommodate you. Our services will help you get a deeper insight into how your target customers interact with your products and services.
What is Product Testing
Product testing is a method of measuring a product’s functionalities, properties, or performance. It helps understand your product from a consumer’s perspective. You can test an existing product or a new one you plan on launching. The goal is to determine how good or bad a product is. You can use the findings to improve or simply discard the product before you incur more expenses. Testing, basically, ensures consumers can understand your product and the value it will offer them.
When a product is designed and developed in-house, there is a limited number of people that can understand it from an end user’s point of view. To ensure you are meeting the needs of consumers, you can either involve end-users in the design and development process or work with a product testing service provider like Product Insights, Inc.
Why product testing is important
Consumer product testing is done for many reasons. The main reason is consumer tastes keep on evolving. Although the rate at which tastes evolve varies from one industry to the next, the taste of consumers is a constant moving target. That is why product testing in Florida is viewed as a strategic and ongoing activity.
How we do testing
Product tests are done at predetermined locations. This could be a central location selected by you or our research team or a more convenient place for the participants and testers. A product can also be taken directly to the target market. Product testing can be divided into two categories:
- Central location test
With this test, our team will conduct a product test in a controlled environment. We will help recruit participants and make arrangements for a venue, either a restaurant, showroom, or one of our testing facilities. The importance of this test is that we get to observe the testers as they interact with your products.
- In-home usage test
This test involves the shipping of products to the consumers. Products can also be sent to online reviewers such as video bloggers and social media influencers. We choose testers who give unbiased opinions.
At Product Insights, Inc., we have developed systems to weed out serial testers and biased opinions. We know product testing determines the success of your product. That is why we go the extra mile to ensure you get unbiased information. Contact us today for more details on our product testing methods.
What Our Clients Say About Us
“Product Insights is one of the top focus group facilities. The personnel pay attention to your every
need as professionally as anyone I have seen. I have been particularly impressed with the recruiting.
I would recommend this facility without reservation.”
“Our team and executive leadership have been incredibly impressed with the quality of work
guidance. The insights gathered during our multiple taste testings and in-home tests helped our
team make critical product development, marketing and overall strategy decisions. I highly
“My experience was exceptional. I felt that all project objectives were met and exceeded my
expectations. The summaries were very thorough and well-written. I felt a true sense of partnership
and PI went above and beyond to meet my project needs.”