Product Testing Florida

Product testing is a core competency at Product Insights. We have vast experience and a dedicated team that can provide the perspective you need before mass production or launch. Our areas of expertise are:

  • New product development – involves discovering what customers think of the product, their willingness to purchase, and the most desirable features.
  • Competitive benchmarking – involves comparing the new product with similar ones in the market to distinguish winning features.
  • Value engineering for reformulated products. 

However, our diverse skills extend beyond the above mentioned and can get you the necessary assistance regardless of the product type.

Handling product testing without professional input can be conflicting – you may not know the ideal testing methods to apply. Our dedicated team can change that by choosing the perfect techniques depending on whether you are creating a new product, redesigning the packaging, experiencing poor customer feedback, or changing some features. We prioritize the research objectives, your budget, and the test concepts. We pay close attention during all the testing stages – before consumers use the product, during consumption when they use the product, and after consumption when they evaluate or react to the product.

Our strengths

We have a stringent procedure that enables us to pay attention to all the logistics. We cover all the bases, including receiving, repacking, and storing the products before dispensing them to the research participants. You do not have to worry about anything once you get the products to our facility. Our team is detail-oriented and will check the products to ensure all the features or components are intact before sending them to the respondents. We also ascertain that the items do not get damaged on the way to enable success.

We analyze the test data correctly before delivering solid and dependable reports. We pinpoint the sections that need improvement and use our analytic techniques to guide the study when dealing with small sample sizes. We can also simulate the product testing process to determine the stability of the results. Our team ensures you get the insights you need for an informed decision-making process.

 Our excellent team can incorporate qualitative research into quantitative studies to broaden the findings to a more accurate conclusion. We can organize discussions with consumers to find in-depth information about their preferences and understand why they like or dislike the product rather than what they dislike or like only. Infusing different modules allows a better comprehension of consumer attitudes to enable all-rounded planning before product launch.

Our quality control measures, resources, experience, and specialized skills set us apart in the market research industry. You can work with us from the ideation stage before moving to validation, prototyping, and mass production. We can make every process worthwhile by providing infallible information that guides you toward filling the existing gap in the market. The type of product you have does not matter to us – we can test durable and nondurable components using a central location or in-home usage test.

You can rely on our utmost professionalism and product testing solutions to help you produce products that consumers purchase unreservedly. Get in touch for more details.

Contact us today if you are ready to get started on your project.

What Our Clients Say About Us

“Product Insights is one of the top focus group facilities. The personnel pay attention to your every
need as professionally as anyone I have seen. I have been particularly impressed with the recruiting.
I would recommend this facility without reservation.”


“Our team and executive leadership have been incredibly impressed with the quality of work
guidance. The insights gathered during our multiple taste testings and in-home tests helped our
team make critical product development, marketing and overall strategy decisions. I highly


“My experience was exceptional. I felt that all project objectives were met and exceeded my
expectations. The summaries were very thorough and well-written. I felt a true sense of partnership
and PI went above and beyond to meet my project needs.”