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September 28, 2016 By Sandy Clear

Selecting the Right Tools for Your Project Needs

Product Insights will help you select the right tool to use in your research to answer your objectives. We offer:
Focus group providing answers

  • In-home cameras to record consumers interacting with your product. These cameras can be adhered to mirrors, affixed to stands, etc.
  • Use of consumer’s own cell phones to take video and still shots and upload them to Aha, email, Qualtrics, etc.
  • Traditional ethnographies where a team of researchers visit with a consumer in their home
  • Daily diaries (paper or electronic)
  • Adobe Connect (face to face interviews, online concept marking, etc.)
  • Online blogs
  • Pinterest Boards
  • Shop-a-longs, either in person or via SmartPhone (GoPro, recordings, etc.)
  • Online chats (offering anonymity for sensitive topics and building camaraderie for others)
  • Livestreaming (clients can mark recordings, ask questions, type in comments)
  • Sampling – throwing a question (or 3) out there and getting a foundation of how big/small an issue might be
  • One-on-ones (IDIs), mini focus groups, traditional focus groups
  • Conference style, classroom style, living room style
  • And much more!

Contact us today to discuss your research needs and let’s brainstorm possible tools together!

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