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The Product Insights Advantage

It’s all about the consumer!

kids writingWe have developed an artisan approach to recruiting that has earned us Impulse Survey’s highest rating for recruiting among Orlando agencies.

  • Every study respondent is screened by or has a conversation with a project manager – and we don’t just ask questions, we listen carefully to answers.
  • You only pay for what we deliver. Unlike other agencies, we never charge you for no-shows.
  • Our job is to assure that your recruits arrive, and we have maintained an overall show rate of 95%+.
  • We recruit from four Florida counties that offer us access to a representative and diverse demographic population.

Product Insights is a focus group facility…and much more, too!Mom and baby

We’ve planned and conducted market research for a long list of clients ranging from Fortune 500 companies to small businesses. Being on both sides of market research- as an agency and as a research client- we recognize that the consumer is the key to a successful project. Our facility grew out of our own need for quality and qualified respondents for our product development research.

Segmentations? No problem.

Low incidence consumers? Bring it on!

Here are just a few comments from our clients…
  • “The respondents and the show rates were great!”
  • “The quality of the panelists is the best I’ve ever worked with.”
  • “You did a beautiful job recruiting for us.. we threw a tight timeline at you and
    I appreciate everything you did to make that work for us
  • “Excellent job in recruiting and placement as always! THANK YOU!”
  • “Product Insights is a very powerful tool to study products/consumers in a very flexible and  professional way. Within a very short time, it was possible to plan and execute a very complex  product test, while even adapting the ongoing test plan based on results coming in.
  • “Not Possible” does not exist in the language of Product Insights!”

Get in touch with us today to get started on your next project! Request a bid here.

From our Blog…

  • Video Concepts are Better than Image Concepts – True or False? (Part 1)
  • Standardization: The Good and the Bad
  • Defining Your “Who”
  • The Goldilocks Principle:
  • It’s Different When It’s Live

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Product Insights, Inc.

Orlando, Florida
Phone: 407-774-6165
Toll-Free: 1-877-NU-Views (1-877-688-4397)
Fax: 407-774-1617
Email: [email protected]

Join our Database!

We are always looking for consumers like you to take part in focus groups, interviews, product home use trials, etc. If you are interested in participating in paid focus groups or other research studies, we invite you to find out more about joining our database.

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