Research shows that approximately 30,000 new products hit the market annually. That means you have that many opportunities to try those products and make some money on the side. For manufacturers, trying products before releasing them into the market is a great way to save money, even though it seems like you are spending money instead. The trial should take place at the early stages of production before you spend more resources on mass manufacturing. The idea is to make consumers understand your features and the value the product is likely to bring.
Monadic – Consumers try single products in real-time, meaning they can focus. The technique brings the most accurate results because the customers do not get distracted by other items during the trial period.
Sequential testing – Consumers test two products simultaneously, meaning results may not be as accurate as with Monadic testing. Consumers can get confused when one product is better, and the test scores may not be the same.
Paired comparison – Respondents use two products and compare their features to identify the better one. Sample sizes here tend to be smaller, meaning manufacturers do not incur losses. The results are often more reliable and accurate as opposed to assessing three or more products.
Protomonadic testing – Users start by trying a single product, then move to two as they compare their strengths. Trial mostly happens in a central location instead of in-house.
Why Try Products
Business personnel tries products for various reasons.
Poor customer feedback – You need to try a product when customers give constant negative reviews before attempting to grow in the market. Ignoring them can invalidate your entire brand.
Failed goals – Products that do not meet the required expectations must undergo testing to determine points of weakness. Brands that do not meet their targets may request a group of consumers to try their products to find out why they fail.
New product testing – This is the most common reason you may participate in product trials. New brands coming into the market or releasing new items may want to know the possibility of success or failure by having you test the products beforehand. You may have to determine the usability of packaging, smell, taste, and other relevant factors, then give due feedback.
You can also try an old product with new features. Remember to document every element of your experience with the product.
You can find opportunities for trying products from research companies like Product Insights. Determine the methodology that makes you most comfortable before signing up, whether you prefer in-home usage or a Central Location Test. Ensure you understand the research stages – from before consumption to after. Give honest feedback that can improve the product.
You can contact Product Insights if you are interested in trying products. We care for all our clients and workers equally and will ensure you get the compensation you deserve. Remember to follow the rules and give feedback without bias.