UX Survey

User experience research is an integral part of any business, just like market research. However, the two differ in that UX focuses on the digital experience. It is crucial to know how customers feel when interacting with your products on websites, apps, and other online platforms, and that is where our expertise comes in.

At Product Insights, we have researchers with clear-cut skills that enable us to apply correct techniques when conducting UX and other research. A survey is one of our go-to methodologies, great for determining the functionality and usability of your products. The best part is that we can combine UX surveys with other methods like usability testing to give you the most comprehensive report.

Why Should You Get UX Survey?

You get Insight into Usability from a Consumer Perspective

UX survey is the best tool to help you make an informed decision about related campaigns. It is the perfect way to gain first-hand information directly from consumers – the ultimate tool you need for market research. Your creative team, including designers and web developers, can learn what to keep or change in the products to improve user experience.

Problem Exposure

Not knowing the problems existing in products is a common issue for business owners. UX surveys can unleash them and help you design suitable solutions as you explore various options for product features with the assurance that the customers will accept – you do not have to rely on intuition for those crucial decisions. That increases the chances of success when updating or creating new products.

Understanding of Consumers

UX survey is comparable to consumer research – it shows how consumers interact with and experience the products based on digital properties. You get a glimpse of their thoughts before implementing any improvements.

When to Use a UX Survey

Despite its numerous advantages, a UX survey does not always apply in every situation. That is part of the reason you need seasoned professionals that can distinguish when it is applicable. However, you can use it before or after the consumer’s purchase.

Using it during post-sale interactions allows you to determine how customers like the products, whereas a pre-sale UX survey is better for creating brand awareness or equity. The latter helps you build trust – the first impression captures the customers, then their experience with the product sets you apart from the competitors and brings the consumers back. We have a proficient team that can handle both. Whatever your goals are, we will help you achieve them through an unequaled survey.

Why Product Insights is the Best Partner for Your UX Survey

Creating the best UX surveys is more than crafting some questions. We have honed the finest practices and processes that enable us to develop insight-rich surveys for your benefit. We focus on the problem, allowing us to create multiple-choice or close-ended questions depending on what we need to probe.

We can help you understand the customer experience by giving you high-quality data. Some areas of focus for us include pain points, target audience, and other similar research done in the past. Feel free to get in touch with us at any time.

What Our Clients Say About Us

“Product Insights is one of the top focus group facilities. The personnel pay attention to your every
need as professionally as anyone I have seen. I have been particularly impressed with the recruiting.
I would recommend this facility without reservation.”


“Our team and executive leadership have been incredibly impressed with the quality of work
guidance. The insights gathered during our multiple taste testings and in-home tests helped our
team make critical product development, marketing and overall strategy decisions. I highly


“My experience was exceptional. I felt that all project objectives were met and exceeded my
expectations. The summaries were very thorough and well-written. I felt a true sense of partnership
and PI went above and beyond to meet my project needs.”