Virtual Focus Groups

Conduct your next virtual focus group with Product Insights


We’ll find your target consumer with our virtual focus groups.

Virtual groups has the added benefit of allowing more people to speak up. A virtual setting has the added benefit of mor ediversity of voices, and the questions are often answered more evenly throughout the group.

We take our recruiting extremely seriously- we maintain an overall show rate of 95%+, simply because we give recruiting the time and effort that it needs.  And we will never charge you for no-shows; you only pay for what we deliver. We treat you and your study the way we would want to be treated.

We recruit from all over the country, which offer us access to a wide range of demographics.

Our Expertise…

    We have over 20 years of experience in the market research industry, and our clientele ranges from small businesses like us to Fortune 5 companies. We’ll personalize our approach to fit your needs, whatever they are.

    We love complex studies. If you can dream it, we can do it. Segmentations? Easy. Low incidence consumers? If they exist, we’ll find them. Read about a few case studies here.

    We are problem-solving pros.  Let’s face it – problems happen, especially with unique or complex research designs.  We’re pretty good at anticipating potential problems before they happen. But if they do happen, rest assured that we have the skills to solve them.

    What Our Clients Say About Us

    “Product Insights is one of the top focus group facilities. The personnel attention to your every
    need as professionally as anyone I have seen. I have been particularly impressed with the recruiting.
    I would recommend this facility without reservation.


    “Our team and executive leadership were been incredibly impressed with the quality of work
    guidance. The insights gathered during our multiple taste testings’ and in-home tests helped our
    team make critical product development, marketing and overall strategy decisions. I highly


    My experience was exceptional. I felt that all project objectives were met and exceeded my
    expectations. The summaries were very thorough and well-written. I felt a true sense of partnership
    and PI went above and beyond to meet my project needs.